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What is PPC? (Pay Per Click)

PPC Gets You On To Google

Get more customers to your website, more leads and more business


Pay Per Click (PPC) is a way of advertising your website on the first page of Google and other search engines to find new customers. PPC ads only show when a potential customer shows an interest in your service by searching for keywords related to your business. What's more you donít pay when the adverts are shown, only when they are clicked.


How it works:

  1. Keywords are selected that are related to your business, location and product offering
  2. Adverts are created that are triggered by keywords to appear in Google
  3. Customers click on the adverts and come to your website to buy or get more information



     Keywords are what customers search in Google                     Your ads appear in Google search results 

Find More Customers With PPC

Are you visible in Google? Today customers rarely pick up a directory to try to find a business. The internet has become a powerful tool and part of our every day lifeÖ Google in particular is where your potential customers will be looking for services that your business offers.


  • Expand your reach - Ensure your business appears on the first page of Google
  • Target new customers- PPC allows you to target customers looking for a service you offer
  • Grow your business - Achieve a better conversion rate than traditional advertising


Costs & Budgets

Worried about the costs? Donít be - Siren Search believes any size of business should be able to advertise using PPC. Our service puts you in complete control of spending and offers PPC management from only £75 per month. See our full transparent fixed fee pricing model for more detail.


  • You set the budget - There is no minimum spend requirement. You choose the amount you want to spend per month and Siren Search works with that figure
  • Avoid guesswork - We provide competitor analysis and keyword cost estimates so you can make an informed decision about your budget
  • Get value for money - Siren Search offer management services from only £75 per month. With clicks you're charged only if someone clicks your ad, not when your ad is shown

See our PPC Management Glossary to find out more about PPC


See our PPC Management Service options on the PPC Management page.



See Our PPC Services...



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"Being new to Google PPC, we found Siren Search to be an approachable agency that got us on to the first page of Google quickly from which we saw a increase in sales"

Jay - UK Granite

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"After deciding to outsource our PPC, Siren Search gave us instant results reducing our campaign cost by 50% whilst increasing our CTR. We very much recommend their service."
Gary - i4c Publicity

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Siren Search Blogs

Siren Search PPC Blog Ľ
Recent Blog Posts:
- Advances in search and PPC for mobile devices
- The importance of location in search and PPC Management

Birmingham PPC Management Blog Ľ
Recent Blog Posts: 
- Will the iPad revolutionize the way people find businesses through PPC?
- Siren Search Birmingham PPC Management Service


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A leading Birmingham PPC Management Company