What are TrueView Ads All About?
Trueview is an ad format for Youtube, which gives the viewer various options, most commonly to skip the ad after 5 seconds. Research shows that 8 out of 10 viewers prefer this to other in-stream video ad formats.
Types of TrueView Ads
There are four types of TrueView Ads:
- In-Search Ads are those that appear in YouTube search results when the viewers search is related to the ads keywords. Sponsors pay for these once the viewer begins to watch.
- In-slate ads are suitable for videos over 10 minutes long. These ads allow viewers to opt between several sponsors content, for which the sponsors then pay if their content is viewed.
- In-display ads appear in YouTube promoted videos, related videos and in Googles Click-to-Play format. Sponsors are charged when viewers opt to view an ad.
- In-stream ads allow viewers to skip pre-roll ads after 5 seconds. For this reason, sponsors only pay when the ad is viewed for over 30 seconds, or the whole way through.
Benefits of TrueView
As TrueView ads allow viewers to select or skip the ads they want to watch, it is more beneficial to sponsors as they reach their target audience. This in the long term means that they save money, whilst gaining from potential customers.
Research also shows that for customers that do click through after watching an ad, a large proportion then go onto view other videos from that sponsor in the next 24 hours.
What Next?
After viewers have watched your ad, they are more than likely to click on to the attached link to find out more. This is why it is so crucial to have an effective landing page, where the information and content continues to flow. This also includes the tone and design of the ad, as it gives the viewer the sense of trust and consistency.
Overall, TrueViews ad platform is an effective tool for advertisers and sponsors, looking to maximise their impact on its target market. It does, however, need to be part of a cohesive strategy that flows through to the landing page, to keep viewers interested and continue to tailor your brand to their needs.
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