What are Bumper Ads All About?
You may have heard on the grapevine that Bumper ads are the new ‘in thing’, but what are they and how can you use them to create a better brand perception?
These ads are short, memorable ads that are designed to increase brand awareness and reach more customers. In fact, these ads are so short, that they only last for 6 seconds. Which means one vital point, they must make an impact.
Best Practises
- Creating TrueView ads and then using shortened versions for Bumper Ads
- Creating TrueView ads and then remarket with Bumper Ads (mini movies)
- Add Comedy
- Tell a Story
- Showcase whole product line
- Create a simple, actionable message
- Use emotion/focus on one emotion
- Highlight elements of your brand
- Begin with a striking visual to allow viewers to orient themselves
Benefits of Bumper Ads
Bumper Ads are Cost Effective as they are CPM (cost per thousand), meaning that you can target your audience and reap the rewards, whilst working with a budget that suits you.
One of the great benefits is the ads appeal to short attention spans – a positive in today’s media.
Bumper ads also allow you to string together a series of videos through use of common theme, further developing your brand and reputation. Bumper Ads, paired with TrueView Ads, are a great way to increase brand awareness and ultimately increase conversions on your site.
Related Services
Video Marketing
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