Infographics 101
Infographics are a form of content marketing and are a visual representation of information or data. The aim of them is to show information in an easily understandable format, creating a captivating experience for the viewer.
They are used to:
- convey a message or principle,
- communicate a message,
- present a large amount of data or information that is compact and easy and analyse data.
- View data patterns and relationships
Why use infographics for marketing?
Infographics are compelling and visually attractive, catching your customers attention. This also increases brand awareness and shows knowledge and expertise from your business, further increasing trust and authority.
Infographics and SEO:
Infographics are sharable and linkable. An infographic retains the relevancy and can be shared easily several months after its initial publishing on a particular website. Infographics are the perfect format to share your content as they can be shared months after being produced and still be seen as relevant as before
- Ensure the infographic keyword phrase is added in the posts URL, allowing search engines to rank it
- Adding a file name will help your Google rankings
- H1 tags above infographics in blog post so google can still read it
- With the keyword phrase in the alt text, Google and other search engines will have an understanding of what the infographic is about.
- Make sure your page is loading quickly and correctly. If the page takes forever to load, Google will be less likely to offer it as a suggestion to viewers.
- Social sharing is becoming a huge deal for SEO. Including social buttons on your blog post and counting the social shares are important to gaining higher rankings.
- Include keywords in the supporting text of your blog posts
Embedding your Infographic
An embed code is a precise string of code that allows images or videos to show up on a web page, written in HTML and inserted into your website.
Embedding codes on infographics allows users to share them on social media, as well as their own sites. Codes include links back to the original source, giving you attribution. This also allows you to generate inbound links, helping with SEO and how Google ranks your overall website.
You can embed your infographic by using automated, free services found online. These are called Embed Code Generators. These allow you to embed images or infographics easily, without having to learn code to do yourself.
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Content Marketing
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