SEO 101: Easy Guide to the Most Important On-Page SEO Ranking Factors
Your pages ability to rank can be impacted by on-page ranking factors. These can be easily implemented or changed, helping you to rank higher and get more traffic through to your website.
Page Content
The content of a page is what makes it worthy of a search result position. Creating good quality content will draw people to your website. This content should also be linkable so that Search Engines can rank it, helping to drive traffic to your website.
Title Tags and Headings
Title tags should be a concise and accurate description of a web pages content. This is important in SEO as it is what will show in the Search Engine Results for that particular page.
URL
The URL should reflect the category hierarchy of the website. This is used to determine the relevancy of the web pages by search engines. It also helps users to see that your site is trustworthy, and so are more likely to visit your website. Ensure that you use a few keywords from the content in your URL.
Image alt text
These are attributes on an image, describing what the image is. This helps SEO as search engines (such as Google) can easily crawl the page and understand what the content is about.
You can help increase the SEO of your website by following the above tips for each web page. This will potentially help you to rank higher in the Search Engines, not to mention attracting visitors who could turn into customers.
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