More than Meets the Eye in Colour Branding
There are a lot of misconceptions over colour presence and its psychological powers, as it is likely to impact people on personal preference, experiences and culture, which of course varies on every individual. However, there are plenty of colour branding patterns that can help our view on the impacts it has on people’s views of them.
It does, however, go without saying that colours evoke emotions and feelings, impacting your brand. In fact, 84.7% of consumers say that colour is the main reason for them making a purchase, backing up the statement that our brains prefer immediately recognisable brands, meaning colour is an important element in creating a brand identity.
Colour in Major Brands
Take a look at some of the major brands – Coca Cola, Apple, Mcdonalds or Starbucks. Their strong brand images also rely heavily on colour. Apple is black and white – reflecting importance and sleekness, Starbucks is green – reflecting nature and health, and the red in Coca Cola gives off a feeling of boldness and excitement. Here are the general consensus of the relationship between colours and feelings:
Red – Powerful and Passionate
Blue – Trust and Integrity
Green – Health and Peace
Orange – Friendly and Confident
Yellow – Optimism and Warmth
Black – Balance and Premium
Purple – Creative and Wise
Pink – Romantic and Sensitive
Identify
As well as provoking feelings, brand colours allow customers to remember and identify brands simply by colour, allowing you to stick in their minds and potentially cause them to purchase from you in the future. Having a strong brand presence allows you to increase brand awareness and your place in the market, whilst separating you from your competitors.
Allowing your site and brand to be consistent will mean that you can be where you need to with your customers, so be sure to stick to your brand guidelines at all times.
Colour has a bigger impact on your brand than first meets the eye, but myths aside, it is certainly something to think about when branding your business.
