How Social Media Impacts SEO
Google does not allow signals from social media to directly affect ranking, however it does allow you to put your business front and centre on the search engine results pages, which can mean more people will see your brand. Here’s how Socials impact SEO…
Ways Social Media Impacts SEO:
- Drives Traffic to Websites. Posting links to great content can help you to gain shares, likes and comments, and also encourage viewers to go through to your website. Driving social traffic to your website helps to increase organic search ranking.
- Socials Rank. A businesses social media profiles show in search engines, meaning that it takes up valuable space at the top of the SERPs – helping brand visibility.
- Boosts Brand Awareness. Engaging with customers through social media and social audiences helps to build awareness. This in turn helps people to recognise your brand and come to your website more often.
- Increases SEO Authority. Building your brand online means that you will get increased brand authority, meaning that your target audience and general public will recognise your company, and share the links helping you to be more discoverable. Another great way to increase your authority and therefore SEO is by using reviews on your site.
- Socials Boost Local SEO. Business listings and NAP (Name, address, phone) help your site to become listed across the web – which is essential. Your Social Media can help with this, by ensuring you have keyword rich description (or bio), indication of the services you offer, hours open and address. Ensure that these details are all consistent with your Google My Business profile.
Social Media marketing may not be the most direct connection to SEO, it does have a part to play and influences your online marketing success. As social media users increase, social signals will become more powerful for your business and helping it to rank on Search Engine Results Pages.
Related Services
SEO
Increase your sites performance by allowing us to help you optimise your SEO.
