How “Digital Body Language” Can Bring a Human Touch to Marketing
As online transactions become more impulse driven than ever, and touchpoints are becoming digital, brands are using digital marketing to build connections with potential customers. It gives marketers the ability to cut through other noise to find relevant, targeted interactions.
Personalised Marketing
Personalised marketing is used more often than not in this day and age, and at the lowest level is enables minor improvements to the customer experience – which help to inform the final purchase. Brands can do this by exploring the demands and behaviours of their customers, through mouse moves, taps and scrolls. Using this data to create patterns help build an understanding of the digital psychology.
Adapting to Change
Many marketers struggle to adopt personalisation across all advertising activity, which can be due to budget and technology constraints. To tackle this, marketers need to transform their overall process to use personalisation to its full potential. This means that need to be able to react to dramatic shifts in consumer demands and empowering teams with training – allowing them to gain the technological ability to adapt quickly.
Although in store body language can be identified easily to help change the buying process, it can be harder through a screen. However, there are lots of ways to identify this new technological body language to help inform customers buying habits.
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