5 Tips to Start a Blog on Your WordPress Website
Blogs are a great way to increase SEO and page ranking on your website, as the extra content helps your site to be ranked higher. It can also increase traffic to your site, resulting in more users coming to view your products and services. Not only this, but blogs help to build your companies web presence and trust with users, further encouraging them to purchase from you.
How to Start your WordPress Blog
- Determine Your Main Goal
Consider what the purpose of your blog will be, whether it’ll be a marketing tool for your business, communication tool, journal, bring traffic or obtain leads. Your blog could serve one or a combination of the listed objectives.
Next you need to determine your audience, and who you want to address. This will help you to choose the topics, content styles and writing styles, as well as the marketing channels.
- Research
This includes looking at what competitors are writing about, as well as the content that you want to write about. Examining your industry’s competitors can help you to ensure that your content is unique and will set you apart from others. It will also help you to see user communication, content styles, user experience and subjects included. Use keyword research to see what content you want to produce. These keywords will help you to form titles and categories – helping it to appear in search engines.
- Create a Content Plan
Establishing a general guideline for your content is a good way to be organised and get an idea of what you want to post. To do this, use your research to determine what subjects you will post. These should be narrowed down to specific topics, as subjects that are too broad will mean that you have to compete with bigger websites and not rank as well in the Search Engines. You can also add in here the times or dates that they will be posted – which is great for Social Media posting.
- Setting It Up
Starting a blog on your WordPress website is easy. In the admin section of the website, click on to ‘Posts’. This will list all of your (soon to be) blog posts. By clicking on ‘Create New’ you can add a title, post text and images, and cover images. You can even add categories and tags – which help people to find the relevant information that they are after.
- Use Social Media
Once you have published your blog post, you can post this on to Social Media can help to attract people and get them onto your website. What’s more, various social media platforms often have analytical tools which allow you to identify how much engagement (including clicks) your posts got that were redirecting your blogs.
Having a blog is important for your businesses marketing strategy long term success. Knowing where to begin can be difficult, but once you are started it will get easier with experience.
Related Services
Blog Creation
We can create informative blogs for your website, which can help to bring traffic to your website and increase SEO.
