Episode 2 of 4: How to Increase Engagement on Instagram
Instagram is a growing platform for both individuals and businesses, and with its huge amount of users, it’s a great place for your business to reach new audiences and build potential leads.
Here are some ways in which you can increase engagement:
1. Hashtags
Searching for hashtags brings up 9 Top Posts at the results page, which is a great opportunity for you to appear in. This can mean huge exposure for your brand to reach a larger audience, and attract users to your page. In order to appear here, Instagram takes into account the engagement (likes and comments) of your post, how quickly it receives these, and the popularity of the hashtag.
2. Schedule Posts
Scheduling posts for when your audience is most active can help generate engagement, which in turn ensures that your post is shown as the Instagram algorithm gives priority to those with a bigger engagement.
3. Add a call to action to all posts
Do this by encouraging the audience to comment on your post, or even click a link in your bio (which could link to your website or YouTube channel etc). Do encourage them to comment, you could ask them a question or for their opinion. You can be as creative as you wish!
4. Instagram Stories
Being active on the new Instagram stories feature can remind users of your presence, which you can also use to drive views to your latest post. Using this feature can also help you to get featured on the Explore Page, further helping you to reach more users.
5. Host a contest
This can help you to gain a large amount of new followers in a short period of time. You can do this by creating a personalised hashtag that people use, or think about partnering with another brand or influencer. Get users to post their own photos and tagging you in, or get users to comment on your post tagging their friends. This in itself brings more people to your post and your page.
6. Incorporate videos
Instagram is no longer solely photos, it now allows you to post videos. This helps attract people’s attention. People generally spend more time watching a video than staring at a photo, meaning you can get a lot across in a small space of time.
Instagram is a great platform to attract users through visuals, as well as allowing you to reach a wider audience who can interact with your posts.
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