3 Ways to Optimise Your Social Media Ad Delivery
Advertising your business and products on social media is one of the most cost-effective ways to reach a target audience of consumers. Paired with the right strategy, you can win new customers, generate awareness and re-engage past customers.
However, when running social media ads, you want to analyse how well they are doing – otherwise you may be spending vital budget and not getting a good return, which may be due to poor delivery.
3 Ways to Optimise Your Social Media Ad Delivery
Check Placements
These are where your social media ad is served – such as News Feed or Placements. Increasing the number of placements that your ad is being delivered will give it more opportunities to be seen, which in turn increases the number of views, impressions and possibly clicks.
Increase Bids
All ads go into an auction to determine which get served and at what price. Therefore, increasing your bid will help your ad to remain competitive and lead to them being shown more frequently. Remember, that just because you bid a lot of money does not guarantee that it will be shown – it must also be relevant and have good content.
Alter Your Creative
If your ad content isn’t relevant of engaging, it is less likely to be served, meaning that it won’t be seen. To tackle this, try to incorporate different ad creative – such as banners and videos. This allows you to analyse results and see what works best. You can then implement this in campaigns going forward.
So there we have 3 simple ways to optimise your Social Media ad delivery. Always remember to analyse your results and constantly try new things to see what works best for your ads.
