Things Your Local Business Should do on Google
Just because you have a local business, this does not mean that you shouldn’t be using Google and online tactics to optimise your visibility to local customers.
Here are the things your business needs to be doing on Google:
What You Need To Do on Google
Optimise your Google My Business Listing
This will appear on the right hand side of organic searches in Google, and you should ensure that this is filled out correctly. That includes general business information and links, high-quality media library, and customer reviews.
Encourage Reviews
Reviews are a major ranking factor for local SEO. You want to collect multiple reviews for your website, so focus on getting reviews on the major platforms such as Google, Yelp, and reviews.co.uk
Create a Responsive Website
Most users and customers will use mobile to browse the internet and look at your website. This means that websites need to be flexible, and alter its layout and appearance depending on the device used. A better website means a more enjoyable user experience, increasing the time spent on a website, further increasing conversions and high quality leads.
Optimise On-Page SEO
Optimising your website SEO is an easy way to increase your ranking in Google, as small changes such as enhancing H tags and adding links to pages will all help.
Create Content Based on Local News
Speaking about relevant content that is going on in your location, will help to boost not only your authority to customers, but will also help with Google ranking you organically. This can include writing blog posts around local news or events, and creating videos about local charities.
Create Location-Specific Web Pages
Setting up location-specific pages on your website with high-quality local content will help Google to rank you higher. This could include an ‘About Us’ page, or if you have various branches or locations – make sure each one has its own web page.
SEO is a major factor that can help your website to rank higher. Remember, to never use Blackhat SEO as this could penalise your site and prevent it from ranking.
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