Audience Targeting With Google Ads
Google Ads is intent-based marketing, which means people are actively looking for your product or service. However, there are still targeting options available that we can use in order to make sure your target market are the people who are clicking on the ads. The targeting options are shown below:
- Demographic targeting – You can target your ads to people in specific locations. For example, if you are doing Google advertising for a local business you can put a radius around the business’s physical location. You can also target people based on age, gender and device type. In America you can do it based on income as well.
- Affinity audiences – You can target people based on their interests and what they interested in.
- In market audiences – when people have recently been actively looking for a product – For example, if someone is reading computer review websites and watching computer comparison videos, Google may see them to be keen to purchase a computer and put them in the relevant in-market audience.
- Similar audiences: Expand your audience by targeting users with interests related to the users in your remarketing lists. These are automatically created by Google and it is a similar concept to the look a like audiences on Facebook.
- Remarketing: Remarketing is showing targeted ads to users who have previously visited the website as they browse the internet. These users can be in any stage of conversion, as long as they’ve visited your site or clicked on your ad before.
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