E-commerce – Increasing Conversion with Website Build
Every visitor who leaves your website without making a purchase is a missed opportunity, and this is why it is so important that you optimize your website to make more sales.
E-commerce conversion is recorded when someone takes a desired action on your site – whether a sale or adding an item to their shopping cart or wish list.
But how can you increase conversion rates through the functionality of your website? Read our top tips below…
Enable Guest Checkout
Over 34% of shoppers abandon their cart when a website asks them to create an account to complete a transaction. This is because creating an account is another step in the customer journey – one that they may not want. Having a guest checkout lets visitors checkout easier and faster. You can always add in a ‘Create Account’ option once the customer has completed their transaction, so that they can sign up if they want to.
Simplify Checkout Process
Another way to simplify the checkout process is by offering the shopper two options once they add a product to their cart – either continue browsing or buy directly. This means that they can continue to browse for more products, or checkout there and then – making the process shorter.
Trust badges
Trust badges are really important to add to a website, as they build trust with potential buyers on their first visit to your website. Consumers want to know that they’re dealing with a legitimate store that follows industry practises, and that is also secure. A great place to add these badges is in the footer of your website, and on checkout pages.
Upsell and Cross-Sell
Recommending relevant product add-ons can encourage buyers to purchase more items than they originally wanted – which will boost your conversion rates. A great way to do this is to have ‘recommended’ or ‘similar’ items on product pages – and you can also upsell other items within the product range.
Abandoned Cart Alerts
Alerting customers that they have abandoned their carts/baskets can increase conversion rates, and research shows that a huge 28.3% of all ecommerce revenue comes from successful abandoned cart emails.
Using these techniques will help you to build a strong strategy for your website, and will help you to boost your conversion rate. Need help building an E-commerce website, or with marketing your brand? Talk to us today to see how we can help.
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