Boost Your Business with Google Ads: Unlocking Success through Training
Across the globe Google is regularly used by consumers when making decisions to purchase. According to Google’s surveys, 59% of shoppers use the search engine to research a purchase they plan to make online or in-store, and over half of shoppers use Google to discover a new brand…
If you haven’t used Google Ads before, we can tell you it’s a fantastic online advertising platform created by Google that lets businesses create and manage ads that appear on Google search results, websites, YouTube, and other partner sites within Google. It also has the capability to target specific audiences, locations, and interests so that your ads can reach the right people at the right time.
If you aspire to implement Google Ads marketing yourself rather than employing someone / an agency, then becoming trained in Google Ads can empower you to master this marketing technique for your business (not to mention also gaining an impressive skill!)
Want to know exactly how Google Ads training can benefit any business, help increase brand visibility, get better returns on your investment, and achieve success? Of course you do! Read on to find out…
What is Google Ads Training?
Google Ads training is all about learning how to use the platform effectively to meet realistic marketing goals and grow your business. Training should cover a range of essential topics like setting up campaigns, which keywords to use, writing engaging ad copy, managing budget, tracking & analysing important performance data.
What are the benefits to your business?
Harnessing Google Ads targeting capabilities to reach a wider audience, can create a significant boost to your brand’s visibility. This targets potential customers actively looking for what your business offers – displaying your ad when organic doesn’t reach. Persuasive ad copy and compelling call-to-actions can make a huge improvement in driving more quality traffic to your website, leading to more conversions and ROI.
- Increase brand visibility: By targeting specific keywords and demographics, you can boost your brand’s exposure and get your ads seen by your target audience.
- Reach more potential customers: Google Ads reach beyond organic search results. Targeted ads let you expand your visibility to websites, YouTube videos, and mobile apps within the Google Display Network. This lets you connect with potential customers in more places and can drive more traffic to your business.
- Drive higher quality traffic: By optimising campaigns and targeting the right keywords, you can attract highly relevant traffic to your website. This means you’ll be reaching people who are actively searching for what you offer, increasing the chances of conversions and sales.
- Maximise ROI: Google Ads training helps you make the most of your advertising budget. Learning how to manage your spending effectively, monitoring your campaign performance and using insights to make informed decisions will become your superpower in gradually maximising your ROI effectively.
- Insights and analytics: Measure the success of your campaign (and identify room for improvement!) Keeping an eye on important metrics like click-through rates, conversion rates, and cost-per-conversion, allows you to refine your strategies and continuously adjust and improve your campaign and it’s performance. These optimisations also help keep campaign costs down.
What does great training look like?
Great Google Ads training is all about active learning. We believe it shouldn’t be just a lecture, and that more successful training options involve getting hands-on with real-life examples and having the opportunity to practise your skills on the platform itself before you carry it out for real. If this sounds like the type of training you’d like, we suggest looking for live courses (classroom or virtual). This is because live courses offer interactive elements and practical exercises that make the learning experience more effective and enjoyable.
A comprehensive training course should cover all the essential topics, from setting up campaigns and keyword research to creating effective ads and managing your budget. Make sure the course provides a solid foundation in Google Ads so you can confidently apply this to your business.
A bonus option that could be invaluable: after-training support. Some training providers offer post-course guidance for a specified time after the course, so you can reach out for help if and when needed. This can be invaluable for unique questions based on your business campaigns and could help make the difference between success and failure.
When done well, Google Ads training is a game-changer for any business. It can increase brand visibility, drive traffic, and help you get the most from your advertising budget. Investing in Google Ads training can empower you to unlock a huge potential of digital marketing magic for your business.
If you have any questions or comments about Google Ads then let us know in the comments or get in touch with our team! 😃
If you’re interested in Google Ads for your business, we offer comprehensive training and Google ads activation and management services. Please contact us for more information 🙌
