You may think that your small store business doesn’t need a website, as it gets foot fall from the local high street. But every business should have a website as it can enhance your chances to be found, and with 81% of consumers perform online research before making a purchase, it’s more important than ever to have a website for your business. Here’s why you need a website, even if you are a small store… Why...
Content calendars and social media schedules help you to organise, plan and post content, and with new social media channels popping up monthly and the need to stay active increasing, they are a tool that can’t be ignored. They are a document that consist of the social media platforms that you will be posting on, including the content and time and date to be posted. Having a central place for your team to manage content allows...
If you are a small business and are running your PPC campaign you need to be keeping track of these 5 key metrics: Impressions Impressions are the number of times your ads have been seen. Therefore you need to keep an eye on the number of impressions your ads are receiving. First of all, if your ads are not getting impressions then no one will be seeing your ads, which means there is no chance you will get...
Nearly a year on since the GDPR law came into force, people are still confused and unsure of the GDPR law and how to become compliant. Here we’ve answered the most asked questions… Who does GDPR apply to? GDPR applies to businesses of all sizes that process personal data of EU residents. Does Brexit affect GDPR? Brexit will not affect the GDPR law as it came into effect before the UK leaves the EU. What are the...
Blogs are a great way to increase SEO and page ranking on your website, as the extra content helps your site to be ranked higher. It can also increase traffic to your site, resulting in more users coming to view your products and services. Not only this, but blogs help to build your companies web presence and trust with users, further encouraging them to purchase from you. How to Start your WordPress Blog Determine...
Making your website more interactive means that visitors will stay longer, giving you a better chance of building a relationship and converting them to purchasing your product or service. Making your website interactive and engaging can be done simply, and here’s how… Features to Improve Engagement on Your Website Interactive Chat - Being social with a user online allows you to build relationships and offer a personalised service. This helps to build trust, as well as...
Every month the team gets together to have a monthly pay day lunch - not only is a great way to get together in a relaxed environment, but it’s also a good excuse to try out a new restaurant! Being based in Birmingham City Centre, there’s always lots on offer and new restaurants popping up all of the time. This month we opted to try out Urban Emporiums, located on Church Street which is in walking...
Instagram have introduced a vital new change, which you may not have even noticed. More than 285 million people in the world have visual impairments, and allowing them to access the same things as everyone else. That’s why Instagram have rolled out a new feature that allows alt tags to be automatically added to images, and users to custom alt tags too. So What is An Alt Tag? An alt tag is a brief description of...
As online transactions become more impulse driven than ever, and touchpoints are becoming digital, brands are using digital marketing to build connections with potential customers. It gives marketers the ability to cut through other noise to find relevant, targeted interactions. Personalised Marketing Personalised marketing is used more often than not in this day and age, and at the lowest level is enables minor improvements to the customer experience - which help to inform the final purchase....
With social media ever present, customers are taking to the various platforms to complain when they have a negative experience with brands. Here are our top tips on responding to complaints on Social Media...