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Author: Rebecca Page

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Google AdWords PPC

In recent years Google has been focused on making sure that Google Adwords is used in an ethical and responsible matter in order to protect users. Therefore there are many guidelines and policies which have to be followed especially when creating ads. Last year 2.3 billion bad ads were removed by Google. Common ads which were removed include ticket reseller ads, phishing ads, cryptocurrency ads and bail bonds. Many of the for-profit bail bond ads were...

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Website

Server Response Codes, also known as HTTP Status Codes, are a response to a browser request. When visiting a website, your browser sends a request to the websites server, which it responds to with a 3 digit code - a HTTP status code. These codes communicate whether the browser and server are working, or if something is wrong. Why do I need to know the codes? Understanding Status Codes help you to diagnose site errors which can...

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Google AdWords PPC

Google Shopping Ads are now going to show in Google image searches. This means that if you type in relevant keywords into Google Images shopping ads will appear for this product above the image results. This is a brand new change, therefore I estimate that this will mainly apply to people searching for products in Google images. For example if someone searched for brown leather jacket in Google images then shopping ads will appear in the...

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Birmingham Reviews

Name – Fazenda Location – 55 Colmore Row, Birmingham B3 2AA Type – Meeting and Client Entertainment Website - https://fazenda.co.uk/birmingham/ Fazenda is unique dining experience, which involves meat chefs bringing round skewers of meat one at a time and carve it at your table. You eat this meat with fresh salads, vegetables and continental cheeses. The variety of meats which they serve include chicken, beef, pork, gammon, lamb, etc. You let the meat chefs know if you want more meat or not with a...

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Google AdWords PPC

Google AdWords provides a huge opportunity to marketers to advertise and increase their click through rate by being positioned higher in the search engine results pages. There are many ways to beat your competition, by increasing your bid, quality score and use of keywords. But what people often miss, is that the use of Negative Keywords can also have an impact on their campaign. Spending more time on your negative keyword research can help you to...

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Birmingham Reviews

To mark the 500th anniversary of the death of Leonardo da Vinci, 12 of his greatest & most famous drawings from the Royal Collection will be on display at Birmingham Museum & Art Gallery this Spring. This Nationwide event will allow the UK to see 144 of Da Vinci's greatest works, reflecting his interests and hobbies. There will be a series of tours for visitors to get an insight into the artists techniques, as well as...

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SEO

Getting your business ranking well in Google My Business can increase your chances of showing up in Google’s Local Pack, Google Maps and general organic rankings. It's free for a business to claim and verify their listing on Google. You can include some very useful information about your business for example your address, hours you’re open and phone number. This is shown below: Many local businesses just claim their Google My Business listing and forget about it....

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Training

Todays mobile controlled world means that to stay competitive you need to have teams working together to analyse and interpret marketing data. This means that everyone needs to have knowledge and understanding, to help you to reach data related goals. Your team should be able to analyse everything from the overall performance of the business to  customer insights. In the long term, this can help you to reach your customers when it matters most, potentially resulting...

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SEO

Google does not allow signals from social media to directly affect ranking, however it does allow you to put your business front and centre on the search engine results pages, which can mean more people will see your brand. Here’s how Socials impact SEO… Ways Social Media Impacts SEO: Drives Traffic to Websites. Posting links to great content can help you to gain shares, likes and comments, and also encourage viewers to go through to...

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Business

In April 2019, Google+ will be shut down for consumers due to their user data was left exposed. Google have warned that G Suite customers may see changes to their account due to this change, due to them adding new features to the Google+ for G Suite customers. Changes to G Suite Customers: Google+ content will start to be removed, but may still remain visible to G Suite users Google+ pages and events will...

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