Google Adwords is now introducing four new metrics which are going to be rolled out in the next few weeks. These metrics provide more information about the rankings of your ads, as Google have stated the average position might not give the user enough information to the user for them to make a decision on specific bids and budget. Google states that average position is not meant to describe where the ad appears on the page. Average...
Name - The Ivy Location - 77 Temple Row, Birmingham B2 5QD Type - Client Entertainment Website - https://theivybirmingham.com/ When The Ivy came to Birmingham, we knew we needed to try it, and after a meeting with clients we thought it would be the perfect opportunity to try it out ourselves! The Ivy has a reputation for sophisticated dining, and is known for its impressive interior and rich menu. We could certainly see why it is so popular,...
There are a lot of misconceptions over colour presence and its psychological powers, as it is likely to impact people on personal preference, experiences and culture, which of course varies on every individual. However, there are plenty of colour branding patterns that can help our view on the impacts it has on people's views of them. It does, however, go without saying that colours evoke emotions and feelings, impacting your brand. In fact, 84.7% of consumers...
Our training days can take place at either your offices or at the Siren Search HQ offices in Birmingham City Centre, which means that you can choose whichever suits your delegates best. One advantage of coming to our City Centre location, is that we are surrounded by lots of bars, restaurants and eateries to choose from if you feel like a well earned drink and bite to eat after the training course has finished. But the...
By now we've all heard of GDPR and what it is, but this week Google have been fined a big £44 million because of how they handle users data. The Independent has recently revealed that Google has been the first big company to be hit with the consequences of not complying with the GDPR Data law that was bought in last year, giving all businesses a warning to implement GDPR on their website. What is GDPR? GDPR is a...
Our Training days incorporate a 1 hour lunch break, and being located in the heart of Birmingham City Centre there’s plenty to choose from! Casual Coffee Shops Directly opposite us is a brand new Pret Store, which offers a variety of sandwiches, hot drinks and salads, and has plenty of seating. They also have a variety of vegan and vegetarian food, meaning they cater for every diet. Within the office building is a cosy coffee shop -...
Keyword match types determine which searches will cause your ad to appear. Each keyword will have a match type within Adwords which controls how loosely or restrictively you want it to match your ads to keyword searches. There are four match match types currently available in Adwords: Broad match The default match type is broad match, which will show your ad for anything search query that Google sees relevant to your keyword. For example if your keyword is trainers...
Our Training courses are a great way to upskill yourself and your team in digital strategies. Our office is based in central Birmingham city, making it the perfect location for a training day. There are various transport links to help you get here, from car to bus, train and tram. Car Birmingham is easy to get to via car due to the motorways and main roads that run nearby. We are just off the M6 and...
Booked a training day with us or still wondering what it’s all about? Here’s an insight into what the training day entails… Training Location Our training days are run over 1 whole day, and price includes 3 delegate spaces. We will run the training day at your offices, which means that not only do you save on travel costs and time, but you can carry out the training in the comfort of your own office. However...
A negative keyword is a type of keyword that prevents your ad from being shown by a certain word or phrase. Negative keywords are extremely important in campaigns as they stop the budget getting wasted on unwanted clicks. One of the most popular negative keywords is free because business providing services don’t want people clicking on their ads who are looking for a no cost service. For example if you are a tax accountant you wouldn’t...