Video is a great way to encourage your audience to become long term customers and take action. By 2019, 80% of all internet traffic come from video. Building your video marketing strategy is one of the necessary steps to reach target audience. So, how do you do this? Channels Creating your video is one thing, but getting it out there to the people that really matter is another. Think about which online channels you could host...
An organisation's workforce is the most important asset to a business, and continuous training is key to increasing efficiency as well as the businesses overall performance. Training is vital to retaining employees and increasing your organisation's efficiency, but is often overlooked. Check out below some advantages of upskilling your team. 1. Increased Productivity Training will provide employees with the skills that they need to carry out their duties and fulfil new ones, whilst allowing them to work...
AdWords can seem like a daunting job, but with Keywords Planner it’s a whole lot simpler! Keyword Planner is a tool that can be used to aid search network campaigns, making it easier to create new ad groups and campaigns, to aid the successfulness of your PPC accounts. It allows you to search for keywords in order to estimate how they may perform, and the budget that may be needed to use them. How to Use...
Remarketing sounds complicated, but it’s incredibly simple and can take your advertising strategy from zero to hero. Below I’ll explain what remarketing is and how it works, why it’s so effective, and its benefits to your site. What is Remarketing? Remarketing is the practise of serving targeted ads across the internet to people that have already been to your website, basically allowing the company to follow users around the internet with ads in the goal of...
Terms of Use are rules that users must agree to in order to use a service, such as your website. These are usually a disclaimer, as well as including the company's responsibilities and liabilities. Terms of Use documents are used for various reasons. Firstly, they protect your business from risk or uncertainties. They are also a great way to show that you own your content, protecting it from theft or misuse. Terms of Use are also...
In-house training is a great way to upskill your team with ease and comfort. But with a variety of training courses out there, why is in-house training the best for you and your team? 4 main reasons why in-house training is the most effective type of training: 1. Travel Cost Saving - As the training provider will travel to your place of work, there will be no travel costs for you or your delegates, allowing you...
Google brands are some of the best known in the world, allowing marketers to reach customers through various formats, channels and screens. However, with mobile becoming such a huge part of our lives, Google needs to evolve to keep on ensuring marketers can connect to customers through every step of their journey. They are introducing simpler brands and solutions, including Google Ads, Google Marketing platform and Google Ad Manager. The aim of these is to help...
Infographics are a form of content marketing and are a visual representation of information or data. The aim of them is to show information in an easily understandable format, creating a captivating experience for the viewer. They are used to: convey a message or principle, communicate a message, present a large amount of data or information that is compact and easy and analyse data. View data patterns and relationships Why use infographics...
Cookies are small files which are stored on a user's computer, which can be accessed by a web server. Cookies allow pages tailored to customers and their browser behaviour, as it can carry data from one website to another. A cookie policy is a document whereby you declare to website users which cookies are active, what they track and for what purpose. This should also include how users can opt out of cookies on your website,...
A privacy policy is a legal document, outlining the methods and purposes of data processing activities, and how a company gathers, uses and manages customers data. This can include contact forms, newsletters and email lists. Your Privacy Policy should include: What data you are collecting Who is collecting the data Why is the data being collected How you’re keeping their data safe Name any other organisations data will be shared with ...