This article is focused on fixing the on site SEO issues of your website. However, in order to fix on site SEO issues, we need to identify what on-site issues we have. The easier way to do this is using Ahref’s site audit tool, which will flag up any on site issues you have on your website. Click on-site audit and enter the domain. Ahrefs will then crawl the site and provide you with information about internal...
If you’re local to Birmingham City Centre, then you’ve probably seen the tall building being built on Newhall Street. The former John Madin’s Natwest Tower, which has been empty since 2003, is being transformed into a 26 storey building, making it the Highest new office building under construction outside of London. What Will the Building Have? The building will consist of 20 floors of office space, ground floor and top floor restaurants, a Winter Garden and 18th Floor Terrace,...
We all know that website security is vital, to protect you from outside threats and to keep your website safe for both you and customers. But website security can also influence your SEO. This is because, the more secure your website is, the better it will rank in the SERP’s. This increase your website's visibility to users which therefore gives you an increased chance of conversions and leads. How Security Affects Website SEO HTTPS If you look at the...
Google Ads is intent-based marketing, which means people are actively looking for your product or service. However, there are still targeting options available that we can use in order to make sure your target market are the people who are clicking on the ads. The targeting options are shown below: Demographic targeting - You can target your ads to people in specific locations. For example, if you are doing Google advertising for a local business you...
We’ve all suffered from the post-lunch slump, finding it hard to gain motivation and counting down the hours till 5pm. It can be made even worse if you’re stuck between the same 4 walls all everyday, and can feel like inspiration is a thing of the past. But did you know that The Coffee Shop Effect is actually a very real thing? Simply walking into a new environment will help your motivation levels to increase, and once seated...
Welcome back to the second instalment of our Instagram for Business tips blog post, where we are looking at how you can use the growing social media channel to grow your business. Last time, we looked at why you should use Instagram for Business, and in this post we will look at how you can use the platform to grow your brand awareness and visibility. Without further ado, let’s get started… How to Grow on Instagram for Business 1....
Last year, we saw the rise of Instagram as a platform for businesses. This is because brands are deciding to use visual content to connect with prospects and customers. In 2018 alone, there were 25 million Instagram for Business profiles registered. Below, we answer all of your questions on what Instagram for Business is… What is Instagram For Business? Instagram now offers Instagram for Business - specifically tailored to brands to help with increasing their awareness and visibility online....
There is no doubt Google is the biggest search engine worldwide, but where exactly does bing rank? In the UK Google has a 89.1% market share in the UK and Bing is in second place with 6.76% market share. This shows the dominance of Google in the UK search industry and this is why as an agency we focus on Google. In the US Google have a 88.21% and Bing has 6.4% market share. However there...
The iconic Louisa Ryland House will soon be opening its doors as a new, revamped office block - part of the WeWork group. The 12-story Victorian building will be a versatile workspace, with forward-thinking design, and the grade II listed building will open as offices in Spring 2020. The History of Louisa Ryland House Built in 1879, the building was originally separated into three - the Medical Institute, the Board School Offices and the Parish Offices. The building is...
Social Media is a great way to promote your business, as organically it’s free to use, and you can reach a wide audience who have the same interests as you. Although social media can often feel like a minefield due to its popularity, its benefits are unquestionable, as it can help to drive traffic, find leads and help your organic SEO. Here are our top tips on how to write better social media content… How to Write Better Social...