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Author: Sean H

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Business, Conversion, Culture

Social media was abuzz last weekend following one of the most controversial marketing shake ups in recent memory, as British motoring icon Jaguar ditches its monotone, masculine, super-villain-esque aesthetic for something bright, bold and a little bit bonkers.  We caught up with our marketing team to discuss whether this headline grabbing rebrand is the start of an exciting new direction, or a complete misfire which has failed to understand its own audience. Jaguar's Rebrand Unveiled on the 18th November...

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Social Media

AI learning On X Elon Musk’s X platform is in the news (again) and unsurprisingly, the headlines are gloomy. It has transpired that in a recent platform update, AI learning has wriggled its way into X’s Terms and Conditions. There is a lot of speculation and misinterpretation across the web about this update… So let’s break it down. The Changes This new change will go into effect on 15th November 2024 and so, at the time of publishing, this...

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Birmingham Reviews, Business, Culture

Whilst company away days are nothing new, here at Siren, we like to think that we do away days a little differently. Step aside awkward team building exercises and pipe down external ‘team motivators’ here’s how Siren tackles the Quarterly Away Day. Escape The Office! We love getting our team outside of the office, but we realised early on in Siren’s history that asking your team to get involved in crazy trust exercises out in the woods guarantees...

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Social Media

Just over two years after tech mogul Elon Musk acquired and rebranded the social media giant Twitter for a cool $44 billion, we’re checking the pulse on Elon’s vision of an ‘everything app’ to decide if this social channel is living up to expectations, or if this multi-billion dollar buyout is dead-on-arrival. 50% Loss As of the start of 2024, reports of X’s value circulated across the media for its alarming drop in value. This was reported by...

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Business, Culture, UAE, Uncategorized

From Vision…to Victory It was our MD, Harps’ eighth time in Dubai, also known as the ‘City of Gold’. However, this time Siren team members joined him for an exciting work trip, where we had the privilege of pitching to a potential new client. With a booming economy, cosmopolitan lifestyle and increasing demand for digital marketing services, Harps appreciated the potential in the emerging Dubai market back in 2011. So, when the prospect of expanding our operations finally...

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Business, Culture, UAE

If you haven’t seen the news from team Siren, we’ve got an exciting story to share… We’re going global!  With the very real possibility of developing an international arm to Siren in the near future, we met up with MD Harps to talk about his recent visit it #Dubai with some of our senior paid team to discuss the opportunities available to us in the UAE, the allure of growth in a foreign country and what the...

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Birmingham Reviews, Culture

Sage potatoes, wild boar, honey… broccoli? Rudy’s is not your typical Italian pizzeria. This little spot on Bennetts Hill is a hidden gem which knocks it out of the park, and here’s why. The end of the month can mean many things in the world of work. Deadlines, meetings, results and reports but for team Siren, we are fortunate to be able to add a little tradition to that rather corporate list… Team lunch! As our team...

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Birmingham Reviews, Culture

Sleek, modern and fresh. Shokupan has the potential to become a lunchtime hotspot and a real crowd pleaser, but has this Japanese bread shop done enough to avoid becoming another gimmick of Grand Central? Amongst the hustle and bustle of Birmingham’s busiest train station, a new neon food joint is welcoming customers. With its monochrome graphics and comic book decor, Shokupan’s effortless Japanese cool drew our attention as we scoured the walkways of Grand Central in search...

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Culture, Social Media, Uncategorized

Free For All Regardless of whether you think that Meta is past its prime, for brands big and small looking to expand into paid social campaigns to reach new audiences, Meta is as prevalent as ever. According to them, more than 3 million advertisers use at least one of their platforms to advertise to more than 2 billion people! In fact, Facebook Ads Reach 34% of the global population over 13! However, while the platform is incredibly popular...

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Culture, Social Media

Remember Twitter? It was one of the founding fathers of social media and launched way back in 2006! With 368 million users as of 2022, this platform was considered a staple social channel by digital marketers all over the world. However, when billionaire Elon Musk bought the company back in October of 2022 the changes came thick and fast and as of the 24th July, Twitter has launched its biggest (and arguably worst) change yet! A Brave...

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