mobile-logo

Author: Sean H

0
0
PPC Management

Did Meta just make it impossible to overwhelm your customers with your ad campaigns? Digital marketing agency Siren dives into Meta’s updated frequency control settings which are giving marketers extra flexibility within their marketing funnels.  What is Ad Frequency?  For a digital marketing agency, ad frequency is critical for designing your marketing funnels. Simply put, frequency is the measure of how many times - on average - a potential audience member will see your ad. A higher frequency...

by
Share
0
0
Culture, Google AdWords PPC, PPC Management, Uncategorized

A Birmingham PPC marketing agency has kicked of 2025 with a sporting start by acquiring a top tier Championship club - and Premier League hopefuls (fingers crossed) - Burnley FC as a client! For a digital marketing agency in the heart of the midlands, a formal partnership within the opportunity-rich football sphere marked yet another milestone for the team who just a year ago was another in a line of Birmingham businesses looking to make a name...

by
Share
0
0
Google AdWords PPC, PPC Management

Birmingham PPC company, Siren, prides itself on being on the cutting edge of digital marketing. Every year brings new innovations, new challenges and new opportunities for incorporating technology into our digital marketing strategies.  We sat down with Marketing Executive Jess to discuss incorporating AI into PPC advertising. 1. How is AI automation helping us improve campaign efficiency — for example, in bid management, ad copy testing, or audience targeting? “One of the strongest automations for Google Ads campaigns is...

by
Share
0
0
Content, Social Media

Following US government legislation against TikTok’s parent company ByteDance, both the globally recognised TikTok and popular video editing software CapCut were temporarily banned in the US. Whilst TikTok was quickly restored, as of writing (January 25th 2025) CapCut remains unavailable in North America. In its absence, Instagram has unveiled its own brand new video editor, simply called Instagram Edits. But what is Edits, when will it launch, and what features will it have? Here’s what we...

by
Share
0
0
Business, UAE

After months of negotiation, Siren is thrilled to announce that the UAE’s largest mortgage provider, Huspy has joined our roster of clients in Dubai. The story of acquiring Huspy as a client is also the story of how Siren came to be an international digital marketing agency with global ambitions. We caught up with our Dubai Office’s Head of Digital and MD Harps Sohal to discuss the significant lengths Siren went to ensure that we won this...

by
Share
0
0
Business, Conversion, Culture

Social media was abuzz last weekend following one of the most controversial marketing shake ups in recent memory, as British motoring icon Jaguar ditches its monotone, masculine, super-villain-esque aesthetic for something bright, bold and a little bit bonkers.  We caught up with our marketing team to discuss whether this headline grabbing rebrand is the start of an exciting new direction, or a complete misfire which has failed to understand its own audience. Jaguar's Rebrand Unveiled on the 18th November...

by
Share
0
0
Social Media

AI learning On X Elon Musk’s X platform is in the news (again) and unsurprisingly, the headlines are gloomy. It has transpired that in a recent platform update, AI learning has wriggled its way into X’s Terms and Conditions. There is a lot of speculation and misinterpretation across the web about this update… So let’s break it down. The Changes This new change will go into effect on 15th November 2024 and so, at the time of publishing, this...

by
Share
0
0
Birmingham Reviews, Business, Culture

Whilst company away days are nothing new, here at Siren, we like to think that we do away days a little differently. Step aside awkward team building exercises and pipe down external ‘team motivators’ here’s how Siren tackles the Quarterly Away Day. Escape The Office! We love getting our team outside of the office, but we realised early on in Siren’s history that asking your team to get involved in crazy trust exercises out in the woods guarantees...

by
Share
0
0
Social Media

Just over two years after tech mogul Elon Musk acquired and rebranded the social media giant Twitter for a cool $44 billion, we’re checking the pulse on Elon’s vision of an ‘everything app’ to decide if this social channel is living up to expectations, or if this multi-billion dollar buyout is dead-on-arrival. 50% Loss As of the start of 2024, reports of X’s value circulated across the media for its alarming drop in value. This was reported by...

by
Share
0
0
Business, Culture, UAE, Uncategorized

From Vision…to Victory It was our MD, Harps’ eighth time in Dubai, also known as the ‘City of Gold’. However, this time Siren team members joined him for an exciting work trip, where we had the privilege of pitching to a potential new client. With a booming economy, cosmopolitan lifestyle and increasing demand for digital marketing services, Harps appreciated the potential in the emerging Dubai market back in 2011. So, when the prospect of expanding our operations finally...

by
Share
Next Page »