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Author: Sean H

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Content, Culture

With AI just about everywhere at the moment (thanks Twitter) we seem unable to escape the breathtaking breakthroughs, the internet conspiracies and the runaway train of new applications for AI within our everyday lives.  Although we don’t think that the rise of ChatGPT and Google’s Bard will bring about the end of mankind anytime soon (fingers crossed) it’s hard to ignore all of the times that pop culture warned us about the dangers of AI… So here...

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Business, Culture, SEO

Remember when during the covid pandemic, everyone you know decided to buy themselves a smart speaker so that they could ask Alexa to set timers for cooking their favourite meal and asked Google to play the radio? If you own a smart speaker, you’ll probably know exactly what we mean when we say that they can be a bit… dim. However, behind closed doors at Google’s headquarters, researchers are completely redefining what this technology can achieve...

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Content, SEO

Google silently vanished several page-experience ranking systems, including page speed and mobile optimisation. Did these things ever matter to your SEO ranking or is this proof that SEO is much more about trial and error than it is about consumer science? Here’s what we know. Missing In Action Google, as you can imagine, are pretty good at tracking their systems. From their first installation to final retirement, every system goes through the same steps and notes are made...

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Training

It’s goodbye GA3 and Guten tag GA4… yes we will do anything for a bit of alliteration but more importantly, Google is sunsetting GA3 on June 30th and you need to be ready to make these 5 vital changes to avoid being stuck in the mud, so to speak. In preparation for a smooth transition from GA3 or UA (universal analytics) as you might know it, we have put together an action list for you and, to...

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Culture, Our Team

There’s been a change in the wind. Can you feel it? There's been a shift in understanding employee needs and recognising the importance of employee welfare. However, amongst Britain’s bustling workplaces, a new phenomenon is emerging… Wellbeing Washing. What On Earth Is Wellbeing Washing? If you have never heard of wellbeing washing before, you are not alone. Put simply it is the process of making changes to your workplace which, on the surface, might appear to help employees...

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Culture, SEO

Remember when optimising for SEO was the number one priority to ensure that your brand held that top spot on Google? Well, SEO optimisation might be about to take a back seat thanks to the sneaky, but scarily intelligent ChatGPT, the AI system with 100 million users! So, What Is ChatGPT? Put simply, it is an artificial intelligence program which functions much like those annoying chatbots you see pop up when you are shopping online, with one major...

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Social Media, Uncategorized

Eeek! Meta's Creator Studio tools are disappearing from your desktops and phones and it's time to panic! Or is it? If you regularly visit Meta’s Creator Studio you'll likely have noticed the little header which reads 'Creator Studio is going away soon and will be replaced by Meta Business Suite'; but what does that mean? Luckily for content creators this is much scarier than it sounds and although a lot will change once Meta pulls the curtains closed...

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Social Media

Our Paid Social Manager Steven is a master at building winning paid social campaigns. We picked his brains to learn the secrets of paid social success and here's is what he had to say. Many brands have built social into their broader marketing plans, whether that’s a large or small part of their marketing strategy. The majority of brands miss the most important part, having a clear objective of what they are using social for.  Whether your brand wants...

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Birmingham Reviews

Every month, the team takes some time to unwind, socialise and celebrate our wins. It’s a welcome reward for our hard work whilst letting us explore the city and all it has to offer. We’ve put together our list for the best destinations for team building in Birmingham so that you know where to go for your next team get-together. Flight Club Flight Club is definitely the designation for a competitive team. This is not your typical game...

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Business, PPC Management

Our Paid Manager Mollie is an expert in paid social. We've asked her about some common mistakes digital marketers make in their campaigns and what you can do to avoid them!    What would you say is the most common issue which kills the success of any digital campaign? I would always say a lack of testing will result in poor performance for any paid social campaign. If you’re not trying a variety of audiences, ad creatives, copy, call...

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