AI learning On X Elon Musk’s X platform is in the news (again) and unsurprisingly, the headlines are gloomy. It has transpired that in a recent platform update, AI learning has wriggled its way into X’s Terms and Conditions. There is a lot of speculation and misinterpretation across the web about this update… So let’s break it down. The Changes This new change will go into effect on 15th November 2024 and so, at the time of publishing, this...

Whilst company away days are nothing new, here at Siren, we like to think that we do away days a little differently. Step aside awkward team building exercises and pipe down external ‘team motivators’ here’s how Siren tackles the Quarterly Away Day. Escape The Office! We love getting our team outside of the office, but we realised early on in Siren’s history that asking your team to get involved in crazy trust exercises out in the woods guarantees...

Just over two years after tech mogul Elon Musk acquired and rebranded the social media giant Twitter for a cool $44 billion, we’re checking the pulse on Elon’s vision of an ‘everything app’ to decide if this social channel is living up to expectations, or if this multi-billion dollar buyout is dead-on-arrival. 50% Loss As of the start of 2024, reports of X’s value circulated across the media for its alarming drop in value. This was reported by...

From Vision…to Victory It was our MD, Harps’ eighth time in Dubai, also known as the ‘City of Gold’. However, this time Siren team members joined him for an exciting work trip, where we had the privilege of pitching to a potential new client. With a booming economy, cosmopolitan lifestyle and increasing demand for digital marketing services, Harps appreciated the potential in the emerging Dubai market back in 2011. So, when the prospect of expanding our operations finally...

If you haven’t seen the news from team Siren, we’ve got an exciting story to share… We’re going global!  With the very real possibility of developing an international arm to Siren in the near future, we met up with MD Harps to talk about his recent visit it #Dubai with some of our senior paid team to discuss the opportunities available to us in the UAE, the allure of growth in a foreign country and what the...