mobile-logo

Blog

Siren - Digital Marketing Agency Birmingham / Blog
0
0
PPC Management

Did Meta just make it impossible to overwhelm your customers with your ad campaigns? Digital marketing agency Siren dives into Meta’s updated frequency control settings which are giving marketers extra flexibility within their marketing funnels.  What is Ad Frequency?  For a digital marketing agency, ad frequency is critical for designing your marketing funnels. Simply put, frequency is the measure of how many times - on average - a potential audience member will see your ad. A higher frequency...

by
Share
0
0
Culture, Google AdWords PPC, PPC Management, Uncategorized

A Birmingham PPC marketing agency has kicked of 2025 with a sporting start by acquiring a top tier Championship club - and Premier League hopefuls (fingers crossed) - Burnley FC as a client! For a digital marketing agency in the heart of the midlands, a formal partnership within the opportunity-rich football sphere marked yet another milestone for the team who just a year ago was another in a line of Birmingham businesses looking to make a name...

by
Share
0
0
Google AdWords PPC, PPC Management

Birmingham PPC company, Siren, prides itself on being on the cutting edge of digital marketing. Every year brings new innovations, new challenges and new opportunities for incorporating technology into our digital marketing strategies.  We sat down with Marketing Executive Jess to discuss incorporating AI into PPC advertising. 1. How is AI automation helping us improve campaign efficiency — for example, in bid management, ad copy testing, or audience targeting? “One of the strongest automations for Google Ads campaigns is...

by
Share
0
0
Content, Social Media

Following US government legislation against TikTok’s parent company ByteDance, both the globally recognised TikTok and popular video editing software CapCut were temporarily banned in the US. Whilst TikTok was quickly restored, as of writing (January 25th 2025) CapCut remains unavailable in North America. In its absence, Instagram has unveiled its own brand new video editor, simply called Instagram Edits. But what is Edits, when will it launch, and what features will it have? Here’s what we...

by
Share
0
0
Business, UAE

After months of negotiation, Siren is thrilled to announce that the UAE’s largest mortgage provider, Huspy has joined our roster of clients in Dubai. The story of acquiring Huspy as a client is also the story of how Siren came to be an international digital marketing agency with global ambitions. We caught up with our Dubai Office’s Head of Digital and MD Harps Sohal to discuss the significant lengths Siren went to ensure that we won this...

by
Share