mobile-logo

Blog

Siren - Digital Marketing Agency Birmingham / Blog
0
0
Content, Social Media

Following US government legislation against TikTok’s parent company ByteDance, both the globally recognised TikTok and popular video editing software CapCut were temporarily banned in the US. Whilst TikTok was quickly restored, as of writing (January 25th 2025) CapCut remains unavailable in North America. In its absence, Instagram has unveiled its own brand new video editor, simply called Instagram Edits. But what is Edits, when will it launch, and what features will it have? Here’s what we...

by
Share
0
0
Business, UAE

After months of negotiation, Siren is thrilled to announce that the UAE’s largest mortgage provider, Huspy has joined our roster of clients in Dubai. The story of acquiring Huspy as a client is also the story of how Siren came to be an international digital marketing agency with global ambitions. We caught up with our Dubai Office’s Head of Digital and MD Harps Sohal to discuss the significant lengths Siren went to ensure that we won this...

by
Share
0
0
Business, Conversion, Culture

Social media was abuzz last weekend following one of the most controversial marketing shake ups in recent memory, as British motoring icon Jaguar ditches its monotone, masculine, super-villain-esque aesthetic for something bright, bold and a little bit bonkers.  We caught up with our marketing team to discuss whether this headline grabbing rebrand is the start of an exciting new direction, or a complete misfire which has failed to understand its own audience. Jaguar's Rebrand Unveiled on the 18th November...

by
Share
0
0
Social Media

AI learning On X Elon Musk’s X platform is in the news (again) and unsurprisingly, the headlines are gloomy. It has transpired that in a recent platform update, AI learning has wriggled its way into X’s Terms and Conditions. There is a lot of speculation and misinterpretation across the web about this update… So let’s break it down. The Changes This new change will go into effect on 15th November 2024 and so, at the time of publishing, this...

by
Share
0
0
Birmingham Reviews, Business, Culture

Whilst company away days are nothing new, here at Siren, we like to think that we do away days a little differently. Step aside awkward team building exercises and pipe down external ‘team motivators’ here’s how Siren tackles the Quarterly Away Day. Escape The Office! We love getting our team outside of the office, but we realised early on in Siren’s history that asking your team to get involved in crazy trust exercises out in the woods guarantees...

by
Share