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Siren - Digital Marketing Agency Birmingham / Blog (Page 12)
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SEO

With 83% of Instagram users discovering new products or services through the platform, it is a channel that cannot be missed. However, there has been some debate as to whether a business Instagram account can help with your overall SEO.  As another avenue of traffic towards your business, Instagram can increase your company’s online presence and boost brand awareness. Having more brand-managed platforms within the top positions of branded SERPs means you have more control over how...

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Social Media

On the 5th August 2020 Instagram announced it's latest feature - Instagram Reels. According to Instagram, Reels will give users the ability to create short 15 second videos and use new creative tools to edit them. The Reel can then be shared with followers, and if on a public account, can be shared to the Explore page to reach a wider audience. A Replacement for TikTok? Many have noted that this sudden move by Instagram may be due...

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Birmingham Reviews

As the world starts to get a small sense of normality back, and Lockdown 3 is easing from Monday 12th April, restaurants and shops are opening back up. Although the Siren Search team are still working safely from home, our MD Harps, has been into the office a few times over the past two weeks (plus he’s keeping the office plants alive!), and we thought it would be a great chance to look at what’s open.  So,...

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Social Media

With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this.  But what is Social Proof, and why is it so important? Keep reading for more information.  What is Social Proof?  Social proof is the idea that people adapt...

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