Name - Purnell's Bistro Location - Purnell’s Bistro and Ginger’s Bar, 11 Newhall Street, Birmingham, B3 3NY Type - Monthly Meetings Whilst we can't go to any new eateries in Birmingham due to COVID-19, we can reminisce about the places that we have been in the past. Here is our review of Purnell's Bistro, which we visited late last year. Purnell’s Bistro is a bistro and cocktail bar which is located in Birmingham City Centre - just over the road...
Social Media has always been used for B2C marketing, however it doesn’t mean that B2B companies can’t use social media too. One of the largest reasons that B2B companies can often struggle, is the lack of knowledge and awareness of social media and its possible benefits, the lack of staffing and training, or lack of resources available. However, businesses need to embrace social media marketing, as they cannot rely solely on traditional tactics such as networking events or...
What is an attribution model? According to Google, the attribution model is the rule or set of rules that determine how the credit for a sale or conversion is assigned to the touchpoint throughout the consumer journey. A consumer journey is never as linear as shown in the old consumer journey funnel below. These days consumers have a lot more choices/platforms available at their fingertips for research. Chances are, most consumers will do their research from multiple channels such...
Website Accessibility is a critically important area that every business owner with a website should be aware of and prioritising. What is Web Accessibility? Accessibility means that a disabled person can access or benefit from your website, and it is about ensuring that your website is inclusive, accessible and mindful of all users. Ultimately, you need to make sure that your website can be used by everyone - regardless of permanent or temporary disability. Not only does this mean...
What are negative keywords? Negative keywords are a very basic yet essential tool for controlling the positioning and spending in the digital landscape. They allow us to remove any keywords that we do not wish to appear for or that may not resemble & represent our product/service. Let’s take the example of a phone reseller, let’s say you sell all the major brands apart from Nokia. In that case, it would make sense that you do not want your...