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Siren - Digital Marketing Agency Birmingham / Blog (Page 18)
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SEO

We all know that website security is vital, to protect you from outside threats and to keep your website safe for both you and customers. But website security can also influence your SEO. This is because, the more secure your website is, the better it will rank in the SERP’s. This increase your website's visibility to users which therefore gives you an increased chance of conversions and leads.  How Security Affects Website SEO  HTTPS  If you look at the...

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Google AdWords PPC

Google Ads is intent-based marketing, which means people are actively looking for your product or service. However, there are still targeting options available that we can use in order to make sure your target market are the people who are clicking on the ads. The targeting options are shown below: Demographic targeting - You can target your ads to people in specific locations. For example, if you are doing Google advertising for a local business you...

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Business

We’ve all suffered from the post-lunch slump, finding it hard to gain motivation and counting down the hours till 5pm. It can be made even worse if you’re stuck between the same 4 walls all everyday, and can feel like inspiration is a thing of the past.  But did you know that The Coffee Shop Effect is actually a very real thing?  Simply walking into a new environment will help your motivation levels to increase, and once seated...

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Google AdWords PPC

Back in May last year, Google started rolling out the new redesign for ads and organic results on mobile. This new look featured the black ad label and new favicons for organic search results. These changes can be seen in the example below. Now in January 2020 this redesign has been rolled out onto desktop as well. This new black ad label replaces the green outlined ad labels that were introduced in 2017. The new label also appears in the...

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Social Media

Welcome back to the second instalment of our Instagram for Business tips blog post, where we are looking at how you can use the growing social media channel to grow your business. Last time, we looked at why you should use Instagram for Business, and in this post we will look at how you can use the platform to grow your brand awareness and visibility.  Without further ado, let’s get started…  How to Grow on Instagram for Business  1....

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