From October 7th Google Ads Campaigns Will Start Switching To Standard Delivery Back in August, Google Ads announced that along with retiring the average position column, it would also be retiring the accelerated ad delivery option from October 7th onwards. This is another shift to machine learning. While accelerated delivery used to be to ensure your ads were always served this often meant that restricted budgets were running out during the day. Google has said that standard delivery has...

Having a Facebook page for your brand is now a necessity for all businesses, as Facebook is home to nearly 2 billion monthly active users. This means that it is an effective tool to help your business to get noticed, liked and engaged with, as well as aiding your lead generation.  It can seem like a daunting task to create your own Facebook Page, but we can assure you that it really is quite simple! We’ve compiled...

Just because you have a local business, this does not mean that you shouldn’t be using Google and online tactics to optimise your visibility to local customers.  Here are the things your business needs to be doing on Google:  What You Need To Do on Google  Optimise your Google My Business Listing This will appear on the right hand side of organic searches in Google, and you should ensure that this is filled out correctly. That includes general business information...

The legitimate peaky blinder festival came to Birmingham on the 14th & 15th of September in Digbeth. As a Peaky Blinders fan the festival was brilliant and felt like I was in the post WW1 era with all the actors making it an interactive and fun experience. The festival included a Q & A from Steve Knight (the creator of Peaky Blinders)  and Packy Lee who plays Tommy Shelby’s loyal friend Johnny Dogs. There were also...

So you've launched your campaign, however, your ads aren't being shown and you have zero impressions. Here are 5 reasons why your ads aren't showing on the results page:   1. Google will not show your ads if they don’t have your payment details! Most advertisers will pay for their Google Ads account via automatic payments, Google will either charge you when you reach your pre-set payment threshold or you reach the end of your current billing period....