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Siren - Digital Marketing Agency Birmingham / Blog (Page 23)
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Social Media

Social Media is a great and important tool for any business to use. However, when using social media in your digital marketing strategy, it is vital that you understand the basic principles of psychology. Below, we talk about the 5 Social Media Psychology lessons that you need to know when posting online.  5 Social Media Psychology lessons you should know:  1. People share content to relate to others  The aim of your Social Media posts should be to increase...

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Google AdWords PPC

We recommend for each ad group to create three ads and split test and trial them to see the best performing ad. Trialling and testing is the key and we want to be continually testing messaging and different variations. The best metric to judge the success of an ad is the click-through rate.    Before creating an ad you want to be looking at the keywords in the ad group and the content on the landing page. You...

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Business

Today is GCSE results day, and whilst it can seem like a lifetime ago for many of us, I'm sure we can all agree that it was a scary and nerve-wracking time for our then-16 year old selves. But the BBC have come up with a new, interactive chatbot on their website, that aims to help both parents and students alike to make sense of their GCSE grades. Check out the Chatbot here: https://www.bbc.co.uk/news/education-45261161  The technological world has seen a...

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Training

With the increased growth of digital channels used everyday, it is important for organisations to acknowledge and adapt to achieve long lasting customer success.  To do this, continued upskilling is essential. 76% of marketers state that digital has changed more in the last 2 years than the last 50. Being skilled in digital can help engage customers, build brand awareness and drive revenue.  However, a high volume of businesses remain resistant to digital tools and technologies, which could...

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SEO

Google My Business is a feature often overlooked by many businesses and marketers - but it can be extremely effective. It helps businesses to be more discoverable both online and real life. In order for small businesses to grow and survive they must be discoverable by users and customers.  What is Google My Business?  Google My Business is a free tool that allows businesses to manage how they appear in Google Search and maps. It is information that...

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