Today is GCSE results day, and whilst it can seem like a lifetime ago for many of us, I'm sure we can all agree that it was a scary and nerve-wracking time for our then-16 year old selves. But the BBC have come up with a new, interactive chatbot on their website, that aims to help both parents and students alike to make sense of their GCSE grades. Check out the Chatbot here: https://www.bbc.co.uk/news/education-45261161  The technological world has seen a...

With the increased growth of digital channels used everyday, it is important for organisations to acknowledge and adapt to achieve long lasting customer success.  To do this, continued upskilling is essential. 76% of marketers state that digital has changed more in the last 2 years than the last 50. Being skilled in digital can help engage customers, build brand awareness and drive revenue.  However, a high volume of businesses remain resistant to digital tools and technologies, which could...

Google My Business is a feature often overlooked by many businesses and marketers - but it can be extremely effective. It helps businesses to be more discoverable both online and real life. In order for small businesses to grow and survive they must be discoverable by users and customers.  What is Google My Business?  Google My Business is a free tool that allows businesses to manage how they appear in Google Search and maps. It is information that...

Following on from our overall SEO blog post, we thought we would delve deeper into the world of Alt Tags.  Alt tags are a fundamental part of SEO, and are also important for accessible reasons. Here’s everything you need to know about Alt Tags…  What is an Alt Tag?  Alt Tags are small descriptions added on to your images in the back end of your website. These should describe the image in detail but be kept short and precise....

You may have read our previous blogs on SEO but have you ever heard of black hat SEO? Here we will talk through what Black hat SEO is, why you should avoid it and how to avoid it.  What is Black Hat SEO?  Black Hat SEO is a set of disapproved practises that are used to increase a sites organic rank in the search engines, which violate the search engines terms of service. It is commonly used to...