Google My Business is a feature often overlooked by many businesses and marketers - but it can be extremely effective. It helps businesses to be more discoverable both online and real life. In order for small businesses to grow and survive they must be discoverable by users and customers. What is Google My Business? Google My Business is a free tool that allows businesses to manage how they appear in Google Search and maps. It is information that...
Following on from our overall SEO blog post, we thought we would delve deeper into the world of Alt Tags. Alt tags are a fundamental part of SEO, and are also important for accessible reasons. Here’s everything you need to know about Alt Tags… What is an Alt Tag? Alt Tags are small descriptions added on to your images in the back end of your website. These should describe the image in detail but be kept short and precise....
You may have read our previous blogs on SEO but have you ever heard of black hat SEO? Here we will talk through what Black hat SEO is, why you should avoid it and how to avoid it. What is Black Hat SEO? Black Hat SEO is a set of disapproved practises that are used to increase a sites organic rank in the search engines, which violate the search engines terms of service. It is commonly used to...
If you’ve read our last Pay Day Lunch Review, you’ll know that every month the Siren Search team ventures out to try somewhere new for lunch. With bundles of places in Birmingham City Centre, we are spoilt for choice - but March saw a visit to Pieminister. This quirky restaurant is located just near the Town Hall, meaning that it is a haven for weekday lunches. The name says it all - they offer a variety of pies...
Awareness - Awareness is at the top of the funnel. Consumers have to know about your product or service in order to buy your product or service. At this stage, consumers don’t know enough about your products in order to type in anything specific. The keywords consumers type in when they at the awareness stage are quite generic for example washing machines, computer, plumber. Interest - So once a customer is made aware that your product or...