mobile-logo

Blog

Siren - Digital Marketing Agency Birmingham / Blog (Page 26)
0
0
Google AdWords PPC

Children’s screen time could be costing you money An ever-increasing scenario in today’s digital world, a parent lends their mobile device or tablet to their children to keep them occupied. They might play some games or watch children’s videos on youtube. Fairly normal, right? You might be asking what the issue is. Imagine a young child happily tapping away on a mobile game or video. Oops! They just clicked your ad by mistake and you’ve just paid for...

by
Share
0
0
Google AdWords PPC

Before I start talking about the importance of conversion tracking I need to explain the what a conversion actually is. A conversion in Google Ads is when someone clicks on your ads and then takes action on your website or landing page that you’ve defined as valuable. Therefore a conversions could be: A sale A phone call A form fill Newsletter sign up A sign up for a service I believe tracking conversion of your PPC campaign...

by
Share
0
0
SEO

SEO is the process of optimising your posts and website content in order to help your ranking organically in Google. Optimising your blog posts to make them more search engine friendly means that your site will likely be ranked higher, which in turn means that you will gain more website traffic.  How to make your blogs SEO friendly 1. Utilise keywords throughout Once you have researched relevant keywords for your post, ensure that you use these throughout...

by
Share
0
0
Email Marketing

Email is a vital part of marketing, and it is important to stand out in the inbox of your recipients in order to be noticed and opened. 47% of people open emails based on the subject line alone, meaning that it is more important than ever to optimise this space to get the results that you want. Tips for Writing Your Email Subject Lines 1. Keep it Short and Sweet Keep it brief with lines fewer than...

by
Share
0
0
Google AdWords PPC

The new location targeting update option is aimed at reaching commuters Google has quietly been rolling out a new location targeting update over the past few days. Initially spotted in display campaigns, the updates are now included with search and shopping campaigns too. So what exactly is changing? Aimed at reaching commuters, the ‘People in your targeted location’ option has been changed to ‘People in or regularly in your targeted location’. With this change, a commuter who is often in...

by
Share
« Previous Page