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Siren - Digital Marketing Agency Birmingham / Blog (Page 33)
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Business

There are a lot of misconceptions over colour presence and its psychological powers, as it is likely to impact people on personal preference, experiences and culture, which of course varies on every individual. However, there are plenty of colour branding patterns that can help our view on the impacts it has on people's views of them. It does, however, go without saying that colours evoke emotions and feelings, impacting your brand. In fact, 84.7% of consumers...

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Training

Our training days can take place at either your offices or at the Siren Search HQ offices in Birmingham City Centre, which means that you can choose whichever suits your delegates best. One advantage of coming to our City Centre location, is that we are surrounded by lots of bars, restaurants and eateries to choose from if you feel like a well earned drink and bite to eat after the training course has finished. But the...

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GDPR

By now we've all heard of GDPR and what it is, but this week Google have been fined a big £44 million because of how they handle users data. The Independent has recently revealed that Google has been the first big company to be hit with the consequences of not complying with the GDPR Data law that was bought in last year, giving all businesses a warning to implement GDPR on their website. What is GDPR? GDPR is a...

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Training

Our Training days incorporate a 1 hour lunch break, and being located in the heart of Birmingham City Centre there’s plenty to choose from! Casual Coffee Shops Directly opposite us is a brand new Pret Store, which offers a variety of sandwiches, hot drinks and salads, and has plenty of seating. They also have a variety of vegan and vegetarian food, meaning they cater for every diet. Within the office building is a cosy coffee shop -...

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Google AdWords PPC

Keyword match types determine which searches will cause your ad to appear. Each keyword will have a match type within Adwords which controls how loosely or restrictively you want it to match your ads to keyword searches. There are four match match types currently available in Adwords: Broad match The default match type is broad match, which will show your ad for anything search query that Google sees relevant to your keyword. For example if your keyword is trainers...

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