Booked a training day with us or still wondering what it’s all about? Here’s an insight into what the training day entails… Training Location Our training days are run over 1 whole day, and price includes 3 delegate spaces. We will run the training day at your offices, which means that not only do you save on travel costs and time, but you can carry out the training in the comfort of your own office. However...
A negative keyword is a type of keyword that prevents your ad from being shown by a certain word or phrase. Negative keywords are extremely important in campaigns as they stop the budget getting wasted on unwanted clicks. One of the most popular negative keywords is free because business providing services don’t want people clicking on their ads who are looking for a no cost service. For example if you are a tax accountant you wouldn’t...
Here at Siren search, we like to be able to predict the future. Or, at least try. Social Media is a complete whirlwind, with trends changing all the time. But you can use this to your advantage, as the ever changing social media environment gives businesses opportunities. Social Media 2019 Predictions Rebuilding Trust through Messaging On average, people are spending more time messaging than they are sharing news stories. With this, more consumers want to use...
We all know what a Search Engine is - and how we use them in everyday life. But can you remember the time before Google? Here’s a timeline of the evolution of the Search Engine… 1989 - Archie was the very first search engine, that searched FTP sites to create an index for downloadable files, but not the contents for each site. 1993 - Aliweb was created. This crawled meta info and allowed users to submit web pages...
Setting up AdWords ads is a great way to get your website noticed on the Search Engine Results Page, but how do you make them more memorable to viewers? Here are our top tips of things to include… Create Compelling Headings Ensure you use compelling heading ad text with descriptive phrases that highlight your products or services. This should be relevant to what is being advertised, and should be kept short but sweet. This helps to...