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Siren - Digital Marketing Agency Birmingham / Blog (Page 36)
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Google AdWords PPC

Google Ad Extensions help to increase ad rank and click through rate of your website. These allow you to add more content to your ad, giving you more space on the search results page and give people additional ways of reaching you. There are a variety of Ad Extensions that you can use. Sitelink Extensions These are clickable words that link to specific pages. They can appear in two ways - simple wording or with descriptions....

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Social Media

You’ve read all about Instagram ads and what they are but now you want to know why to use them, and what’s in it for you? As we have seen, Instagram has over 1 billion users - 800 million of those are active monthly. But sharing posts organically is not enough to get them seen in the ever changing platform. This is where Instagram ads come in. They allow you to reach new people, audiences, and raise...

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Social Media

Instagram is a growing social media platform, with over 1 billion users. With this amount of users, it can be difficult to reach your audience, and compete with competitors. However, Instagram Ads are a great way to narrow out your competition and reach potential audiences, whilst gaining brand awareness and exposure. Why Use Instagram Ads Using Ads instead of simply ‘boosting’ posts can get a wider audience, as well as giving you access to custom audiences....

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Training

Research shows that within the next 20 years, 90% of all jobs will require digital skills. In order to meet this, businesses need to undergo a shift due to digital - which requires a skilled workforce, currently two thirds of the workforce is lacking. How to tackle the Digital Transformation? Build a continuous learning atmosphere - Businesses should encourage a continuous learning culture to develop more refined skills and meet everyday tasks better. This makes...

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