Instagram is a growing social media platform, with over 1 billion users. With this amount of users, it can be difficult to reach your audience, and compete with competitors. However, Instagram Ads are a great way to narrow out your competition and reach potential audiences, whilst gaining brand awareness and exposure. Why Use Instagram Ads Using Ads instead of simply ‘boosting’ posts can get a wider audience, as well as giving you access to custom audiences....
Research shows that within the next 20 years, 90% of all jobs will require digital skills. In order to meet this, businesses need to undergo a shift due to digital - which requires a skilled workforce, currently two thirds of the workforce is lacking. How to tackle the Digital Transformation? Build a continuous learning atmosphere - Businesses should encourage a continuous learning culture to develop more refined skills and meet everyday tasks better. This makes...
Birmingham is full of great places to work from, including plenty of quirky places to sit. With winter drawing in, you may want a cosy coffee shop to sit and write emails, have meetings, or just enjoy a warming drink. Here are our top three Cosy Coffee Shops...
One of the reasons why Facebook Ads are so powerful, is their features of letting you set specific objectives that your brand aims to meet. These objectives are the action that you want people to do when viewing your ads, with there being 3 top tiers - and various individual objectives underneath. Awareness Objectives These are seen as top of the funnel, as they are aimed at generating interest in your products or services that you...
We already have an article on our site about how Quality Score is one of the most important elements in Google Adwords. This is because it heavily contributes toward your ad rank and cost-per-click. It is vital you know what the quality score of your keywords are, however in the new Adwords interface you have to manually add the quality score column as well as the factors that contribute to quality score. I have put together a...