Improving quality score and optimising your Ad account structure are some of the things regularly said to help your PPC campaign, but what people often miss is that great content can help improve your ad campaign. This relationship also works both ways, not only does great content help your Google Ads campaign, but you can also drive traffic to your content through other Paid Search channels such as Facebook Ads. How Does Content Help PPC? ...
It’s nearly the most wonderful time of the year, and if you work or live around Birmingham, you will most likely be gearing up to visit the German Christmas Market in the City Centre this festive season. So what is the German Christmas Market, when is it and where is it located? Here’s the all important details...
Social Media is a great way to increase traffic and brand exposure, as well as generate quality leads and sales. Did you know that Facebook remains the platform of choice for the majority of marketers? You may already use Facebook organically, you may even have spent some budget on ‘boosting’ your posts, but why should you use Facebook Ads? Find out below. People spend a lot of time on Facebook - the average person spends 40 minutes...
Everyone wants to work in a place where they feel productive and comfortable, but did you know that a few small changes in the office can take your productivity and happiness levels from 0 to 100? Here are some top tips for positive environments in the office...
In Quarter 2 of 2016 Google released Expanded Text Ads which created a lot of hype in the paid search industry. Previously users were only allowed to create an ad with one 25 character headline and two 35 character description lines. However the expanded text ads allowed advertisers to create an ad with two 30 character headlines and one 80 character description line. This meant that ad copy space was increased by 47%. Marketers Rejoiced...