Google silently vanished several page-experience ranking systems, including page speed and mobile optimisation. Did these things ever matter to your SEO ranking or is this proof that SEO is much more about trial and error than it is about consumer science? Here’s what we know. Missing In Action Google, as you can imagine, are pretty good at tracking their systems. From their first installation to final retirement, every system goes through the same steps and notes are made...

It’s goodbye GA3 and Guten tag GA4… yes we will do anything for a bit of alliteration but more importantly, Google is sunsetting GA3 on June 30th and you need to be ready to make these 5 vital changes to avoid being stuck in the mud, so to speak. In preparation for a smooth transition from GA3 or UA (universal analytics) as you might know it, we have put together an action list for you and, to...

There’s been a change in the wind. Can you feel it? There's been a shift in understanding employee needs and recognising the importance of employee welfare. However, amongst Britain’s bustling workplaces, a new phenomenon is emerging… Wellbeing Washing. What On Earth Is Wellbeing Washing? If you have never heard of wellbeing washing before, you are not alone. Put simply it is the process of making changes to your workplace which, on the surface, might appear to help employees...

Remember when optimising for SEO was the number one priority to ensure that your brand held that top spot on Google? Well, SEO optimisation might be about to take a back seat thanks to the sneaky, but scarily intelligent ChatGPT, the AI system with 100 million users! So, What Is ChatGPT? Put simply, it is an artificial intelligence program which functions much like those annoying chatbots you see pop up when you are shopping online, with one major...

Eeek! Meta's Creator Studio tools are disappearing from your desktops and phones and it's time to panic! Or is it? If you regularly visit Meta’s Creator Studio you'll likely have noticed the little header which reads 'Creator Studio is going away soon and will be replaced by Meta Business Suite'; but what does that mean? Luckily for content creators this is much scarier than it sounds and although a lot will change once Meta pulls the curtains closed...