A meta description is a summary or snippet of information that shows under the URL of a website in the Search results page. This is a brief description of the contents of the page to the searcher, of up to 320 characters in length. Search engines show it in search results when the meta description also includes the keywords being searched. Meta descriptions influence the decision of the searcher, as it will attract them to click...
MailChimp have announced that their new look with brand updates. The marketing platform, that started out purely for email marketing in 2001, is now expanding its brand to reflect how it has evolved over the years. They are doing this through design and user experience to create a more recognisable system that can be used by marketers for all different purposes. What Has Changed with Mailchimp? MaiChimp have decided to change their logo, watermark, colours, imagery...
Social Media scheduling is a great way to stay live and available on your social media platforms, even when you're away from your desk. What's more, scheduling tools allow you to set up posts for various platforms all at the same time and in the same place - saving you time and effort! Scheduling your posts allows you to stick to your most effective publishing times, such as 4pm on Thursdays. This allows you to receive...
Your marketing team needs a collection of individuals with niche skills that can come together and work cohesively and collaborate together, to insure a successful business. 1. Creativity. A digital marketing team needs creative people, not just to come up with new ideas. Creative people tend to also think of solutions to problems quicker than those without, as they can think of outside the box solutions. This is a vital part of a team and skill...
Google have recently announced that they will be making various changes to the Google Seller Ratings. This is a feature that you can get on Google PPC Ads. Google Seller ratings are rating displayed to your customers on your search result, enabling them to find businesses that offer quality services. Seller Ratings Changes Come early October, Google will begin displaying your businesses seller rating on a country basis, helping to make it more localised for customers within your country....