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Siren - Digital Marketing Agency Birmingham / Blog (Page 42)
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The Facebook pixel is a powerful tool that allows you to optimise your Facebook ads performance. It does this by building Custom Audiences by running retargeting campaigns on Facebook and showing your ads to website viewers. This handy tool allows you to reach the right audience, which can result in an increase in sales which you can measure easily. Benefits of Using Facebook Pixel: Facebook Pixel enables you to reach an audience that's shown an...

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Birmingham Reviews

Name - Las Iguanas   Location - Somerset House, 37 Temple St, Birmingham B2 5DP (and 70 Hurst St, Birmingham B5 4TD) Type - Lunch with colleagues   Las Iguanas is a South American Restaurant and Bar, with two locations in Birmingham City Centre. We visited here for a team lunch on a Friday afternoon a few months ago. The place was bustling, so we already knew we were in for a treat. The restaurant goes far back,...

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PPC Management

Building a keyword list is vital to aid your PPC campaign, as it will ensure that your ads are shown to the right customers. This is because keywords should match the terms that your potential customers are searching for, to find your products and services. Not sure where to start with a keyword list? Below are some pointers on building a powerful keyword list. Think Like a Customer A great way to start is by writing...

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Video

Video is a great way to encourage your audience to become long term customers and take action. By 2019, 80% of all internet traffic come from video. Building your video marketing strategy is one of the necessary steps to reach target audience. So, how do you do this? Channels Creating your video is one thing, but getting it out there to the people that really matter is another. Think about which online channels you could host...

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Training

An organisation's workforce is the most important asset to a business, and continuous training is key to increasing efficiency as well as the businesses overall performance. Training is vital to retaining employees and increasing your organisation's efficiency, but is often overlooked. Check out below some advantages of upskilling your team. 1. Increased Productivity Training will provide employees with the skills that they need to carry out their duties and fulfil new ones, whilst allowing them to work...

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