AdWords can seem like a daunting job, but with Keywords Planner it’s a whole lot simpler! Keyword Planner is a tool that can be used to aid search network campaigns, making it easier to create new ad groups and campaigns, to aid the successfulness of your PPC accounts. It allows you to search for keywords in order to estimate how they may perform, and the budget that may be needed to use them. How to Use...
Remarketing sounds complicated, but it’s incredibly simple and can take your advertising strategy from zero to hero. Below I’ll explain what remarketing is and how it works, why it’s so effective, and its benefits to your site. What is Remarketing? Remarketing is the practise of serving targeted ads across the internet to people that have already been to your website, basically allowing the company to follow users around the internet with ads in the goal of...
Terms of Use are rules that users must agree to in order to use a service, such as your website. These are usually a disclaimer, as well as including the company's responsibilities and liabilities. Terms of Use documents are used for various reasons. Firstly, they protect your business from risk or uncertainties. They are also a great way to show that you own your content, protecting it from theft or misuse. Terms of Use are also...
In-house training is a great way to upskill your team with ease and comfort. But with a variety of training courses out there, why is in-house training the best for you and your team? 4 main reasons why in-house training is the most effective type of training: 1. Travel Cost Saving - As the training provider will travel to your place of work, there will be no travel costs for you or your delegates, allowing you...
Google brands are some of the best known in the world, allowing marketers to reach customers through various formats, channels and screens. However, with mobile becoming such a huge part of our lives, Google needs to evolve to keep on ensuring marketers can connect to customers through every step of their journey. They are introducing simpler brands and solutions, including Google Ads, Google Marketing platform and Google Ad Manager. The aim of these is to help...