Anchor text is the visible text that appears with a hyperlink attached. This often appears blue and underlined, however you can change this on your website using HTML. Outside anchor text can impact your site. This is because search engines will analyse external anchor text from other sites (that link to yours) as a reflection of your page and how users view it. There are various types of anchor text: Exact Match - if it...
Emails are a large part of the new GDPR law, your customers must opt-in to allow you to send marketing emails to them. Contacting your existing customers is a great way to keep those contacts, especially if you have already formed a relationship with them. To do this, you will have to send out repermissioning emails. These are emails that allow customers to opt-in to receiving information from you. So, how do you format these in...
What is an SSL Certificate? SSL Certificates are small data files installed on a web browser that digitally bind a cryptographic key to an organisations details. It is a digital certificate that authenticates the identity of a website and encrypts information sent to the server, establishing a secure connection. Typically an SSL is used to secure payments and transactions, data transfers and logins, and securing browser on Social Media sites. Once an SSL is installed, it activates...
Although email marketing has been around for years in the digital environment, it is most certainly not dead. In fact, it’s one of the most successful ways of increasing brand loyalty, and due to its low cost, it’s most certainly still worth investing your time to. Email marketing allows you to advertise promotions and discounts directly to those who are interested in hearing about it, helping to retain past customers. This aids brand recognition by keeping...
You may have seen over the last week some news about the Cannes Lions Festival, and wondered what it is and why there is so much fuss about it this week. The Cannes Lions International Festival of Creativity is a global event, that celebrates those working in the creative communications, advertising and related fields. Around 11,000 registered delegates visit the festival to celebrate the best of creativity, discussing industry issues, and of course networking together. Attendees...