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Siren - Digital Marketing Agency Birmingham / Blog (Page 46)
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GDPR

What is an SSL Certificate? SSL Certificates are small data files installed on a web browser that digitally bind a cryptographic key to an organisations details. It is a digital certificate that authenticates the identity of a website and encrypts information sent to the server, establishing a secure connection. Typically an SSL is used to secure payments and transactions, data transfers and logins, and securing browser on Social Media sites. Once an SSL is installed, it activates...

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Email Marketing

Although email marketing has been around for years in the digital environment, it is most certainly not dead. In fact, it’s one of the most successful ways of increasing brand loyalty, and due to its low cost, it’s most certainly still worth investing your time to. Email marketing allows you to advertise promotions and discounts directly to those who are interested in hearing about it, helping to retain past customers. This aids brand recognition by keeping...

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Business

You may have seen over the last week some news about the Cannes Lions Festival, and wondered what it is and why there is so much fuss about it this week. The Cannes Lions International Festival of Creativity is a global event, that celebrates those working in the creative communications, advertising and related fields. Around 11,000 registered delegates visit the festival to celebrate the best of creativity, discussing industry issues, and of course networking together. Attendees...

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Training

Training has various benefits to both the employee and employer. Once you’ve found your ideal training course, its time to convince your employer to allow you to attend it, and pay for it. You can use the following pointers to increase your chances of convincing them to approve your training. Do Your Research Collate all of the information on the training (costs, dates time, location) and present this to your boss, showing that you made effort...

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SEO

Off Site SEO refers to the procedures taken outside of your own website to impact your rankings on search engine results pages. Engines can discover how pages are related to one another, impacting your search rankings, as well as ranking your sites popularity, trustworthiness and authority. How to Achieve Off-Site SEO Links SEO is accomplished by other pages and reputable places on the internet linking to your website, which verifies for the quality of your content. This can be broken...

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