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Siren - Digital Marketing Agency Birmingham / Blog (Page 46)
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Business

You may have seen over the last week some news about the Cannes Lions Festival, and wondered what it is and why there is so much fuss about it this week. The Cannes Lions International Festival of Creativity is a global event, that celebrates those working in the creative communications, advertising and related fields. Around 11,000 registered delegates visit the festival to celebrate the best of creativity, discussing industry issues, and of course networking together. Attendees...

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Training

Training has various benefits to both the employee and employer. Once you’ve found your ideal training course, its time to convince your employer to allow you to attend it, and pay for it. You can use the following pointers to increase your chances of convincing them to approve your training. Do Your Research Collate all of the information on the training (costs, dates time, location) and present this to your boss, showing that you made effort...

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SEO

Off Site SEO refers to the procedures taken outside of your own website to impact your rankings on search engine results pages. Engines can discover how pages are related to one another, impacting your search rankings, as well as ranking your sites popularity, trustworthiness and authority. How to Achieve Off-Site SEO Links SEO is accomplished by other pages and reputable places on the internet linking to your website, which verifies for the quality of your content. This can be broken...

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SEO

On Site SEO is when you optimise elements on your website in order to improve your search engine rankings, which involves HTML source code, as well as organic content. This includes pages, titles, content, format and structure of your website, with target keywords being optimised. How to Create On Site SEO Firstly, you need to identify your target keywords, which you can then implement on your website. You can do this by adding keywords to headings...

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Video

You may have heard on the grapevine that Bumper ads are the new ‘in thing’, but what are they and how can you use them to create a better brand perception? These ads are short, memorable ads that are designed to increase brand awareness and reach more customers. In fact, these ads are so short, that they only last for 6 seconds. Which means one vital point, they must make an impact. Best Practises Creating...

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