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Siren - Digital Marketing Agency Birmingham / Blog (Page 49)
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Google AdWords PPC

Your ads need to target the right audience and convert the right amount of people into buyers/customers. That means you need to create good quality ads with good quality keywords. Google AdWords will help you determine the relevance of keywords and landing pages through the use of the Quality Score reporting. There have recently been a few changes and here’s all you need to know.     Comprehensive Snapshot of Keywords in Use While the old Quality Score information was good, it wasn’t perfect....

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Google AdWords PPC

The Google AdWords interface has changed, but that doesn’t mean lots of time to work out the new way of things. Here are our top tips to get the most out of the interface and use it efficiently every time. 1. Use Predefined Reports for Common Insights Need to look at the most useful insights for your campaign? Make use of the predefined reports. These were once found in the Dimensions tab, but are now in the top right side...

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Google AdWords PPC

You can’t just put up a Google ad and expect clicks. Your ads need to be appealing and responsive for the Google Display Network. Here are 5 top tips to create engaging responsive ads each time. 1. Create a Compelling Message Any type of marketing has to speak to the target audience. You need to draw in your viewers and make them want to know more. Focus on a compelling message and encourages people to respond. That message needs to...

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Google AdWords PPC

Local Marketing With increasing availability of the "mobile web" and location based services, user demand for highly relevant search results has increased. The fact that more users are able to access the web wirelessly means that it is even more important to ensure you have a presence on the first page of Google through PPC. In recent months Google has recognised this need and has stepped up in providing more location based settings to further target your AdWords...

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