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Siren - Digital Marketing Agency Birmingham / Blog (Page 5)
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Culture, SEO

Remember when optimising for SEO was the number one priority to ensure that your brand held that top spot on Google? Well, SEO optimisation might be about to take a back seat thanks to the sneaky, but scarily intelligent ChatGPT, the AI system with 100 million users! So, What Is ChatGPT? Put simply, it is an artificial intelligence program which functions much like those annoying chatbots you see pop up when you are shopping online, with one major...

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Social Media, Uncategorized

Eeek! Meta's Creator Studio tools are disappearing from your desktops and phones and it's time to panic! Or is it? If you regularly visit Meta’s Creator Studio you'll likely have noticed the little header which reads 'Creator Studio is going away soon and will be replaced by Meta Business Suite'; but what does that mean? Luckily for content creators this is much scarier than it sounds and although a lot will change once Meta pulls the curtains closed...

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Social Media

Our Paid Social Manager Steven is a master at building winning paid social campaigns. We picked his brains to learn the secrets of paid social success and here's is what he had to say. Many brands have built social into their broader marketing plans, whether that’s a large or small part of their marketing strategy. The majority of brands miss the most important part, having a clear objective of what they are using social for.  Whether your brand wants...

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Birmingham Reviews

Every month, the team takes some time to unwind, socialise and celebrate our wins. It’s a welcome reward for our hard work whilst letting us explore the city and all it has to offer. We’ve put together our list for the best destinations for team building in Birmingham so that you know where to go for your next team get-together. Flight Club Flight Club is definitely the designation for a competitive team. This is not your typical game...

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Business, PPC Management

Our Paid Manager Mollie is an expert in paid social. We've asked her about some common mistakes digital marketers make in their campaigns and what you can do to avoid them!    What would you say is the most common issue which kills the success of any digital campaign? I would always say a lack of testing will result in poor performance for any paid social campaign. If you’re not trying a variety of audiences, ad creatives, copy, call...

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