You’ve worked hard to create a strong, credible and undeniably popular brand. Business is booming and you feel like you are on the right track but then… you spot a very, very unhappy customer. Whether it is a review, a comment, a private message, email or something else, how you choose to respond can either give your brand a boost, or become a very big deal! Speed is Key First things first, react to complaints quickly. An unhappy...
One of the most exciting - and challenging - aspects of digital marketing is its fluidity. New technologies, techniques and standards are being made available every day, so it can be hard for a business to stay up to date. However, our experts have been hard at work planning and learning to find out how the digital marketing landscape is set to change in 2022. Here is what they learned! All out of cookies As we launch into...
Launching your business on social media is an essential part of growing your brand. Whilst the idea of getting started might sound daunting, once you are up and running, a well-established social media presence can work wonders for your brand. However, without the right know-how growing your brand can be incredibly frustrating. Thankfully, we have put together our five top tips to help your brand flourish on social media, without spending a penny. 1. Regular Posting Consistency is...
Facebook remains the biggest social media platform, and with 74% of Facebook users visiting the platform daily, it’s a platform that should be a firm part in your Digital Marketing strategy. Facebook should be a firm part of your marketing strategy, as it allows your business to share content that aids as a value-add to your brand, as well as assisting in customer support. Why Does My Business Need A Facebook Page? When searching for your business in...
TikTok is the latest, trendiest app, and by the end of the year it is on track to surpass 1.2 billion active users. Although the platform was previously overlooked by brands, it is now more important than ever for companies to establish their presence on the app. See below our tips for building an audience and increasing engagement using TikTok. Why Use TikTok? The importance of social media is increasing significantly. Brands need to tell their story, and TikTok...