Although guidelines say that we can return to the office, many businesses are choosing to go with a Hybrid Working Model - which allows teams to work from the office and home in equal parts. If you are going to be using a remote working model in the future, you will want to consider how to facilitate virtual team building to keep teams engaged and connected. Being in an office environment encourages you to become a strong...
Instagram Reels have now become a staple in the toolkit of Social Media Marketers and Content Creators across the globe. Reels have gone from strength to strength since being released in August 2020, with brands such as Louis Vuitton, Sephora and Red Bull using Reels to advertise their products. The reputation and esteem of the feature has dramatically increased, leading many to question if Reels will become the main short-video sharing platform, overtaking TikTok . Remixing Reels Instagram...
It’s common knowledge that customer service should be a businesses priority, but did you know that Website Live Chat services might also boost your conversion rate, much more than you previously thought? Having a live chat on your website can lead to a huge 40% increase in conversion rate. Let’s see why… Why Have a Website Live Chat? Better Connection Live chats are great as they are real and responsive humans that create customised answers for visitors. In fact, 30%...
Building an effective e-commerce approach can be tricky - as it is not simply the case of building a website and waiting for the orders to come in. There are lots of tips, tricks and tactics that you can do to increase conversions from your website. Highlight Product Benefits You could have the best product in the world, but if a customer doesn’t know why they need it, then they probably won’t buy it. As a business, you...
By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert. But what other content types should your business be using, and why is it important to diversify your content portfolio? Why You Should Create a Variety...