Case Studies

We work with clients in a variety of different industries and sectors, helping to boost their visibility with their target audience through Digital Marketing.

Midlands PPC Training

Case Studies

Below are some case studies of work that we have done.

Little Dessert Shop

What

Increasing sales through social media.

Why

Target people who are interested in desserts, cake and coffee shops.

Result

Website Purchases increased by 733% over the past two months.

Screenshot of Little Dessert Shop website
Screenshot of Richborough Estates website with green

Richborough Estates

What

Generate Leads at a lower CPA from search campaigns.

Why

We utilised Dynamic Search Ads for mining keywords and Looked at audience and demographics insights to target bespoke ages that were driving leads at lower CPA.

Result

We saw a steady decline in Cost per conversions and a healthy incremental increase in lead driven for Richborough Estates.

December 2020 was our best month to date where we drove a +55% increase in leads at a -67% drop in our cost per conversions.

Park Private Clinic

What

Full scale Digital campaigns.

Why

Targeted local people looking Private Doctor services and deliver these as leads to the client through Google Ads & Facebook Ads.

Result

Within 3 months of taking over the account we reduced overall costs by 44% yet increased conversion by 62% increase. On average 110 hot leads a month are delivered.

Park Private Clinic website with purple header banner and white logo, with stethoscope photo
Screenshot of Certikit website, with yellow and green backgrounds and video

Certikit

What

Created a bespoke targeting strategy for a client targeting worldwide location.

Why

Due to the scale of the campaign budgets were being drained on non converting countries.

Result

On average Revenue increased by +49% &  Leads increased by +124%. CPC also decreased by -28% on average which allowed us to drive increased performance overall for the client.

nFocus

What

Built web presence and manage Digital campaigns.

Why

Target people looking for Test Resourcing, Specialist Testing, Digital Transformation, Testing Health Check and other industry-related services, deliver these as leads to the client through Google Ads.

Result

Visits increased by 346% year on year.

Problem Properties website with yellow logo and house photo with yellow buttons

Problem Properties

What

Built web presence and manage full scale Digital campaigns.

Why

Target people looking to sell their house for cash and deliver these as leads to the client through Google Ads & Facebook Ads.

Result

63% increase in traffic, 41% increase in time on site, on average 32 hot leads delivered each month.

Pearl Smile Dentist

What

The goal was to increase Invisalign and teeth whitening leads.

Why

People were visiting the site and not converting.

Result

Using analysis from the Google paid campaigns and website heatmap we were able to make changes to the landing pages, website and ad copy which has increased conversions by a staggering 496% year on year.

Sectors We Work With

We work with a range of businesses in various sectors, and by tailoring our services to your needs, we can ensure our work will benefit your business. Below are some examples of sectors that we work in, however we also work in many more.

The Food and Drink Industry

We have helped numerous businesses within the food and drink industry to optimise their brand growth through Social Media. We have helped work on ad campaigns, as well as events to bring in new customers.

The Health Sector

We have aided positive website growth for businesses in the Health Industry through PPC, SEO and Remarketing, to increase brand visibility and trust with customers for when they need it most.

Car Industry

We have helped organisations within the car and motoring industry to build a customer base through our services.

Councils

We have worked with numerous councils and non-profit companies to help them with getting their brand visible with their target audience.

Housing & Property Market

We have created numerous websites for property & housing businesses, to then implement digital marketing strategies such as SEO and PPC, to increase their visibility.

The Finance Industry

We have helped organisations within the finance industry to build a customer base through our services, and to help increase their brands performance online.

Retail

We have experience working with e-commerce businesses, to optimise their websites and run successful PPC campaigns, to help get their products in the eyes of their target audience.

Construction Industry

We also work closely with construction based businesses, to increase their brands performance online.

Education

We have worked with many Universities and Education Service companies to help build a strong brand and use PPC and remarketing to reach and target the correct audience.