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Business, UAE

After months of negotiation, Siren is thrilled to announce that the UAE’s largest mortgage provider, Huspy has joined our roster of clients in Dubai. The story of acquiring Huspy as a client is also the story of how Siren came to be an international digital marketing agency with global ambitions. We caught up with our Dubai Office’s Head of Digital and MD Harps Sohal to discuss the significant lengths Siren went to ensure that we won this...

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Business, Conversion, Culture

Social media was abuzz last weekend following one of the most controversial marketing shake ups in recent memory, as British motoring icon Jaguar ditches its monotone, masculine, super-villain-esque aesthetic for something bright, bold and a little bit bonkers.  We caught up with our marketing team to discuss whether this headline grabbing rebrand is the start of an exciting new direction, or a complete misfire which has failed to understand its own audience. Jaguar's Rebrand Unveiled on the 18th November...

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Birmingham Reviews, Business, Culture

Whilst company away days are nothing new, here at Siren, we like to think that we do away days a little differently. Step aside awkward team building exercises and pipe down external ‘team motivators’ here’s how Siren tackles the Quarterly Away Day. Escape The Office! We love getting our team outside of the office, but we realised early on in Siren’s history that asking your team to get involved in crazy trust exercises out in the woods guarantees...

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Business, Culture, UAE, Uncategorized

From Vision…to Victory It was our MD, Harps’ eighth time in Dubai, also known as the ‘City of Gold’. However, this time Siren team members joined him for an exciting work trip, where we had the privilege of pitching to a potential new client. With a booming economy, cosmopolitan lifestyle and increasing demand for digital marketing services, Harps appreciated the potential in the emerging Dubai market back in 2011. So, when the prospect of expanding our operations finally...

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Business, Culture, UAE

If you haven’t seen the news from team Siren, we’ve got an exciting story to share… We’re going global!  With the very real possibility of developing an international arm to Siren in the near future, we met up with MD Harps to talk about his recent visit it #Dubai with some of our senior paid team to discuss the opportunities available to us in the UAE, the allure of growth in a foreign country and what the...

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Business, Culture, SEO

Remember when during the covid pandemic, everyone you know decided to buy themselves a smart speaker so that they could ask Alexa to set timers for cooking their favourite meal and asked Google to play the radio? If you own a smart speaker, you’ll probably know exactly what we mean when we say that they can be a bit… dim. However, behind closed doors at Google’s headquarters, researchers are completely redefining what this technology can achieve...

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Business, PPC Management

Our Paid Manager Mollie is an expert in paid social. We've asked her about some common mistakes digital marketers make in their campaigns and what you can do to avoid them!    What would you say is the most common issue which kills the success of any digital campaign? I would always say a lack of testing will result in poor performance for any paid social campaign. If you’re not trying a variety of audiences, ad creatives, copy, call...

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Business, Training

You’ve worked hard to create a strong, credible and undeniably popular brand. Business is booming and you feel like you are on the right track but then… you spot a very, very unhappy customer. Whether it is a review, a comment, a private message, email or something else, how you choose to respond can either give your brand a boost, or become a very big deal! Speed is Key First things first, react to complaints quickly. An unhappy...

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Business

Although guidelines say that we can return to the office, many businesses are choosing to go with a Hybrid Working Model - which allows teams to work from the office and home in equal parts. If you are going to be using a remote working model in the future, you will want to consider how to facilitate virtual team building to keep teams engaged and connected.  Being in an office environment encourages you to become a strong...

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Business, Social Media

The demand for digital has continued to grow, with no signs of slowing down or halting. As customers continue to switch to digital alternatives, businesses who are yet to adapt to the demand, are struggling to succeed. So how can you improve your digital presence to ensure you benefit from the opportunity? Offer a Fast and Reliable Service Whether you are selling a product or service, consumers are becoming accustomed to short waiting times. This is shown by a...

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