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As online transactions become more impulse driven than ever, and touchpoints are becoming digital, brands are using digital marketing to build connections with potential customers. It gives marketers the ability to cut through other noise to find relevant, targeted interactions. Personalised Marketing Personalised marketing is used more often than not in this day and age, and at the lowest level is enables minor improvements to the customer experience - which help to inform the final purchase....

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In April 2019, Google+ will be shut down for consumers due to their user data was left exposed. Google have warned that G Suite customers may see changes to their account due to this change, due to them adding new features to the Google+ for G Suite customers. Changes to G Suite Customers: Google+ content will start to be removed, but may still remain visible to G Suite users Google+ pages and events will...

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There are a lot of misconceptions over colour presence and its psychological powers, as it is likely to impact people on personal preference, experiences and culture, which of course varies on every individual. However, there are plenty of colour branding patterns that can help our view on the impacts it has on people's views of them. It does, however, go without saying that colours evoke emotions and feelings, impacting your brand. In fact, 84.7% of consumers...

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Work environment impacts your team as well as productivity, but technology and software can be used to make you feel organised and ready to take on the next big project. Use Communication Software Effective communication is key for a team to be productive. Investing your time and efforts into software that improves your teams communications can be beneficial, and there are a large amount of technological solutions for businesses of all sizes. Incorporate Cloud Based Tools...

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Healthy relationships with consumers can impact businesses. Establishing positive relationships between your business and its customers can build trust and loyalty. It is necessary to continuously build and maintain customer relationships. Why build positive relationships with customers? Brings customer satisfaction Improves teamwork Helps to promote your business Brings repeat business Differentiates you from your competitors How to build positive relationships with customers? 1. Listen to what customers are saying - feedback can...

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Trello is a project management application tool that is available online and through mobile, allowing you to delegate tasks and reach your optimum productivity. And it doesn’t have to be limited to your work life - you can use it in your personal too. There really are no limits! Plus it’s completely free. Trello gets its inspiration from Kanban, which is a japanese system that organises workflow visually, with cards organised into columns often named ‘to...

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You may have seen over the last week some news about the Cannes Lions Festival, and wondered what it is and why there is so much fuss about it this week. The Cannes Lions International Festival of Creativity is a global event, that celebrates those working in the creative communications, advertising and related fields. Around 11,000 registered delegates visit the festival to celebrate the best of creativity, discussing industry issues, and of course networking together. Attendees...

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