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Content, Culture

With AI just about everywhere at the moment (thanks Twitter) we seem unable to escape the breathtaking breakthroughs, the internet conspiracies and the runaway train of new applications for AI within our everyday lives.  Although we don’t think that the rise of ChatGPT and Google’s Bard will bring about the end of mankind anytime soon (fingers crossed) it’s hard to ignore all of the times that pop culture warned us about the dangers of AI… So here...

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Content, SEO

Google silently vanished several page-experience ranking systems, including page speed and mobile optimisation. Did these things ever matter to your SEO ranking or is this proof that SEO is much more about trial and error than it is about consumer science? Here’s what we know. Missing In Action Google, as you can imagine, are pretty good at tracking their systems. From their first installation to final retirement, every system goes through the same steps and notes are made...

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Content, Social Media

Since mid 2021, the Metaverse has been a whirlwind of rumour and speculation however, 160 companies - including some industry leaders such as Apple and Microsoft - have poured billions of pounds into it to ensure its success. But what is it?  Essentially, The Metaverse is (or rather, will be) a fully fledged 3D virtual world, in which users interact with each other and businesses as a part of a fully interactive, virtual reality which will be...

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Content, Social Media, Video

Instagram Reels have now become a staple in the toolkit of Social Media Marketers and Content Creators across the globe. Reels have gone from strength to strength since being released in August 2020, with brands such as Louis Vuitton, Sephora and Red Bull using Reels to advertise their products. The reputation and esteem of the feature has dramatically increased, leading many to question if Reels will become the main short-video sharing platform, overtaking TikTok . Remixing Reels Instagram...

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Content

By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert.  But what other content types should your business be using, and why is it important to diversify your content portfolio?  Why You Should Create a Variety...

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