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Conversion

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Business, Conversion, Culture

Social media was abuzz last weekend following one of the most controversial marketing shake ups in recent memory, as British motoring icon Jaguar ditches its monotone, masculine, super-villain-esque aesthetic for something bright, bold and a little bit bonkers.  We caught up with our marketing team to discuss whether this headline grabbing rebrand is the start of an exciting new direction, or a complete misfire which has failed to understand its own audience. Jaguar's Rebrand Unveiled on the 18th November...

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Conversion

For the uninitiated, a conversion is a process of changing users action via an ad (text, video or image) and converting them in a manner that provides value to your business (online purchase, fill in the contact form, calls from mobile phones). For a more in-depth insight on conversion tracking follow our blogs written by Rebecca page. Splitting Out Conversion Actions Google has been seen splitting out conversions actions for more granular control as seen in the image...

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Conversion

Running a successful website starts with traffic and gaining conversions. But how do you turn these conversions into sales? It might seem like a difficult task, but here are some beneficial approaches that could work for your business… Research Potential Clients If selling B2B (Business to Business) it will pay to do some research on their website and social media channels to discover how they portray their brand and how they operate. Teach your audience Consumers...

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