The holiday season(Q4) tends to be a very hectic period for digital marketers in general. It is very important to plan out a strategy for this period in advance to avoid any issues during peak time. Ideally planning for Q4 should be finalised by the end of Q3. However, if you feel like you may have missed something then fear not, here at Siren Search we have created a very quick checklist for anyone doing Paid Marketing...
When setting up a Google Ads campaign you set the average daily budget. This determines how much the campaign will spend on a daily basis. Sometimes Google will spend more per day and sometimes will spend under the daily budget but over the month it will even out. How Google spends the budget depends on which delivery option is chosen. Previously there were two choices: Standard Delivery The budget is distributed evenly throughout the day, therefore the budget...
Both platforms have billion of users but which one is best for your business? When it comes to online advertising you have a myriad of options but Google Ads and Facebook are always core choices. It's no surprise when Google has over 3.5 billion (yes billion!) searches per day and Facebook has 2.37 billion active users. So what are the differences between the two and which one suits your business best? Let's have a look. Google Ads Google's main method of...
Google is spotted testing linking third party websites on top of the SERP. However, these results seem to appear only for specific location-based keywords including local terms like “near me”. These links only seem to appear when a local search is conducted as shown in the image above. These third-party links mainly seem to include review websites such as TripAdvisor, Bookatable, Opentable etc.. We haven’t heard anything from Google regarding this change which makes us think that this...
Google Ads is intent-based marketing, which means people are actively looking for your product or service. However, there are still targeting options available that we can use in order to make sure your target market are the people who are clicking on the ads. The targeting options are shown below: Demographic targeting - You can target your ads to people in specific locations. For example, if you are doing Google advertising for a local business you...
Back in May last year, Google started rolling out the new redesign for ads and organic results on mobile. This new look featured the black ad label and new favicons for organic search results. These changes can be seen in the example below. Now in January 2020 this redesign has been rolled out onto desktop as well. This new black ad label replaces the green outlined ad labels that were introduced in 2017. The new label also appears in the...
At the end of October Google announced it will be testing Lead Form Extensions for mobile. This extensions has been designed around connecting with customers faster and capturing interest in potential customer's search moments. What are Google Lead Form Extensions? Google Lead Form Extensions are now in Beta testing. This extension will show below your search ad on mobile devices and allow users to fill in the contact information directly through your ad on the mobile SERP. If the user is...
From October 7th Google Ads Campaigns Will Start Switching To Standard Delivery Back in August, Google Ads announced that along with retiring the average position column, it would also be retiring the accelerated ad delivery option from October 7th onwards. This is another shift to machine learning. While accelerated delivery used to be to ensure your ads were always served this often meant that restricted budgets were running out during the day. Google has said that standard delivery has...
So you've launched your campaign, however, your ads aren't being shown and you have zero impressions. Here are 5 reasons why your ads aren't showing on the results page: 1. Google will not show your ads if they don’t have your payment details! Most advertisers will pay for their Google Ads account via automatic payments, Google will either charge you when you reach your pre-set payment threshold or you reach the end of your current billing period....
We recommend for each ad group to create three ads and split test and trial them to see the best performing ad. Trialling and testing is the key and we want to be continually testing messaging and different variations. The best metric to judge the success of an ad is the click-through rate. Before creating an ad you want to be looking at the keywords in the ad group and the content on the landing page. You...